In April 2023, during her world tour with fellow BLACKPINK members Lisa, Jennie, and Rosé, Jisoo shared her Barcelona adventures in her second vlog on YouTube.
Highlighting her charismatic and playful persona, Jisoo’s visit to the “Xurreria San Roman” churro shop became a standout moment for fans. Since the release of the vlog, the churro store has experienced a surge in popularity, especially among Korean tourists. This newfound fame has led to consistently long queues and significant media attention from various Spanish news outlets. They have acknowledged Jisoo’s substantial impact, crediting her for boosting the local economy and bringing unprecedented popularity to the store.
#JISOO was featured on ‘Increíble 2023’ on La 1 (Spanish TV channel) as one of the best moments in 2023 for making the churro shop in Barcelona go viral.
“Churro shop in Barcelona has become very famous in South Korea, here there were already tourists among its public but in… pic.twitter.com/yNBEQDYGKj
— JISOO NEWS (@NEWSJISOO) January 1, 2024
JISOO was mentioned on the La1 newscast
'Asian tourists pack this churro shop in Barcelona. The local has gone viral in South Korea and the person responsible for this success is the KPOP Star, JISOO'#JISOO #FLOWER #AllEyesOnMe #ME pic.twitter.com/apqHUu1MI5
— KIM JISOO GLOBAL (@GlobalJisoo) April 5, 2023
#JISOO and @BLACKPINK was mentioned on the Catalan television newscast TV3.
“Xurreria San Roman has permanent queues of Korean customers thanks to the video of the Korean music star, where she tried some churros with chocolate in Barcelona”
— BLΛCKPIИK GLOBAL FANBASE (@BLACKPINKGLOBAL) April 2, 2023
BLACKPINK's JISOO turns favourite Spanish churro shop into pilgrimage site. – EURONEWS
📌https://t.co/VHclH0Dmy6#JISOO #블랙핑크 #지수 #BLACKPINK #FLOWER pic.twitter.com/H8pVRAkBFI
— WW JISOO 꽃 (slow) (@WorldwideJisoo) April 12, 2023
On January 2024, the enduring influence of BLACKPINK’s Jisoo remains evident, with “Xurreria San Roman,” the renowned churro store she visited in Barcelona, expanding its reach to Yeonnam-dong, Korea. This international venture has mirrored the store’s Spanish success, attracting long queues of eager customers. In response to this overwhelming demand, the owner plans to further expand, introducing additional stalls in key shopping centers and department stores across Korea beginning in February this year.
A notable touch that has resonated with fans is a sign at the new Korean outlet of “Xurreria San Roman.” The sign proudly proclaims: “Yes, that’s right, the global sensation BLACKPINK’s JISOO stood in line and ate at this churrería at our stand in Barcelona.” This homage, showcased in videos circulating online, highlights the store’s connection to Jisoo and her influential visit.
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