According to TenAsia, the handshake between Jisoo and her brother is beneficial for both sides.

After 7 years with YG Entertainment, BLACKPINK members only renewed their group activities contract and separated themselves from individual activities. Jisoo will return to her brother’s company, BioMom. BioMom is originally a functional food company for children but has announced it is recruiting more employees to open an entertainment business called Blissoo, with Jisoo as the main artist.

Many people wonder why Jisoo did not join a professional entertainment company but instead returned to her brother’s company. TenAsia stepped in and explained this. The first reason is that Jisoo can reduce risks. Working with her brother to expand the field of operation of an existing company helps the female idol reduce costs, time and risks compared to establishing a new company. Jisoo can also take advantage of the company’s human resources and her brother’s operating experience. According to TenAsia , Jisoo only needs to recruit 4 more employees and will only spend 100 million won (1.8 billion VND)/year to pay these employees.

Jisoo can take advantage of her brother’s human resources and management experience, thereby saving costs, time and risks when establishing a new company.

The second reason is to optimize Jisoo’s operating profits. In the family company, Jisoo can easily adjust the optimal profit sharing ratio for herself, instead of having to give a large portion to management companies.

Returning to the family company, Jisoo will enjoy a better profit rate than when at YG

In the end, this is a mutually beneficial handshake, not just Jisoo benefiting. BioMom was just established in 2020 and is still a fairly young brand in the market. In December 2022, BioMom brought its products to an exhibition in Bangkok, Thailand and sought to enter the Southeast Asian market. The news that Jisoo joined BioMom quickly made the company’s name widely known, not only in Korea but in Southeast Asia. This will greatly help BioMom’s functional food business.

Jisoo’s name also helps her brother’s brand become more known