“New York is unstoppable. Being a New Yorker means knowing how to hail a taxi from the opposite side of the street,” Johansson, a native New Yorker and who the brand calls the “embodiment of the David Yurman woman,” exclusively tells PEOPLE of becoming one of the faces of the New York-founded brand.

“Growing up in New York, I’ve always felt connected to David Yurman,” says Johansson. “The Yurmans and their designs always embodied New York for me – bold, fresh and just a bit of edge. When Evan [Yurman] approached me with this opportunity and shared his vision for the campaign, I already felt so linked to the brand that it was a natural fit.””Putting on a ring or a bracelet makes me feel unique, and is an expression of how I’m feeling that day,” says Golding of his love for jewelry, with the brand touting him as someone who “embodies the passion and grit of the David Yurman man.Adds Golding: “There’s nothing better than getting ready for an evening out and putting on something that makes you feel like a million dollars.”

For the campaign, Johansson and Golding were both photographed by renowned fashion photographer Lachlan Bailey – Johansson was styled by Anastasia Barbieri for her shoot, while Golding was styled by George Cortina for his.

The “Come Closer” campaign also serves as the first under the leadership of new company president, Evan Yurman, whose artist parents, David and Sybil, first created the brand over four decades ago in 1980.

Source: https://people.com