‘Build irresistibly thick and lifted lashes with every stroke of this longwear mascara,’ the product description for the Hella Thicc Volumizing Mascara reads.

Voluminous lashes: Rihanna uploaded a series of striking headshots on her Instagram and Twitter accounts to promote the launch of the The Hella Thicc Volumizing Mascara

Wow: In all seven headshots, the singer and businesswoman wore a pair of diamond earrings,  lipgloss and her Hella Thicc Volumizing Mascara

The first headshot in the Grammy-winning artist’s Instagram post showed her holding to the camera an opened tube of Fenty Beauty’s latest mascara product.

The second and third photos featured Rihanna holding the already opened tube of mascara up close and across her face.

Meanwhile, the fourth and fifth headshots showed Rihanna applying Fenty Beauty’s Hella Thicc Volumizing Mascara on each of her eyelashes.

The last two images featured the soon-to-be mother of two resting her hand on her face as she looked straight into the camera while holding the tube of mascara.

She had her hair slicked up in a bun and had her nails done in acrylics with white nail polish.

The promotion on social media by Rihanna comes after she stepped down as CEO of her lingerie brand Savage x Fenty. She was replaced Hillary Super, former CEO at Anthropologie Group, as the switch took effect on June 26.

Despite her resignation as CEO, Rihanna, who is mother of one-year-old son RZA with Rapper ASAP Rocky, will still remain with the brand in a leadership role in a new position as executive chair.

The singer is expected to give birth to her and ASAP Rocky’s second child sometime during the summer.

The Hella Thicc Volumizing Mascara: The Hella Thicc Volumizing Mascara, one of the newest products launched by Fenty Beauty, is currently available for purchase and costs $19

Headshot: Rihanna can be seen resting her hand on her face as she looked straight into the camera while holding the tube of mascara

Soon-to-be Mother of two: The star is expecting her second child with beau A$AP Rocky

Source:https://www.dailymail.co.uk