According to The New York Times, famous player Messi participated in an event for the first time at Super Bowl 2024 (American football final), appearing in a sponsor’s advertisement for only 60 seconds.

“With his reputation and huge impact on American football since joining Inter Miami Club , Messi first entered America’s No. 1 sport when appearing in a commercial at Super Bowl 2024. . This event helped the famous Argentine player pocket up to 14 million USD for 60 short seconds,” The New York Times said.

Messi is increasingly loved by the American public

AFP

According to La Nacion newspaper (Argentina): “For previous similar events, this sponsor only spent about 7 million USD for a 30-second Super Bowl advertisement. But this year, they invited Messi, is considered a very risky decision, because the Argentinian player has long been famous only in the familiar field of football globally, not a prominent name and related to American football. is often broadcast at halftime of the Super Bowl match, attracting an average of 100 million viewers worldwide via television channels.”

“Messi’s first appearance at the Super Bowl event shows that this famous player has made a huge impact on American sports, and is increasingly loved by the public. Thereby, helping him attract sponsors , increasing advertising revenue significantly,” La Nacion newspaper shared.

Messi’s appearance at the Super Bowl 2024 event is creating a fever among sports fans in the US

GOAL

According to Marca newspaper (Spain): “At Super Bowl events, advertising revenue is considered extremely large due to the great interest of the American public. Each 30-second advertisement has an estimated price. from 5 million USD to 10 million USD. Long commercials like Messi’s in 60 seconds, in 2024, will cost up to 14 million USD.”

“The sponsor who invited Messi to advertise is also the official sponsor of the 2024 Copa America tournament held in the US this summer. Therefore, they started their promotional strategy with Messi himself at the event The highly anticipated Super Bowl 2024 will take place at 6:30 a.m. on February 12 (Vietnam time), Marca newspaper revealed.