The new Louis Vuitton ad pays tribute to the legendary Horizon line, embodying the essence of travel. The Maison’s creations accompany adventurous individuals, transcending the boundaries of potential, beyond both place and time.

The campaign

Photographer and videographer Glen Luchford has caught a series of photographs featuring football legend Lionel Messi as he travels to his next destination, accompanied by his Horizon luggage. The Louis Vuitton Horizon collection embodies the Maison’s rich history, providing unparalleled viewpoints and limitless possibilities.

”For me, the horizon is looking to the future, letting my imagination carry me and thinking about what could happen, what the future holds – all its possibilities.”

Lionel Messi

Lionel Messi expresses his thoughts on the Horizon suitcase, which is the main model of the series developed in partnership with designer Marc Newson, reflecting his long-lasting connection with travel.

The Horizon 70 is an ideal size for weekend getaways or shorter journeys. Nevertheless, if you require a more capacious luggage for extended journeys, it would be prudent to contemplate the larger dimensions available in the Horizon collection. Consists of resilient and lightweight materials, equipped with a TSA-approved lock to enhance security. Additionally, it is equipped with four dual wheels to facilitate smooth movement, and it includes a detachable laundry bag and a section specifically designed for shoes.

Horizon 70

Louis Vuitton is a renowned high-end brand, and the Horizon 70 is an elegant and distinctive baggage item. If you prioritise the importance of brand recognition and are willing to invest financially in it, this option may be highly suitable for you. The cost is $4,150.