Emma Stone experienced a major wardrobe malfunction at the 96th Academy Awards on Sunday in her custom Louis Vuitton gown – and now, things are quickly unraveling for the high-end fashion house after it took to Instagram to proudly boast about the fact that the actress had worn its dress, even after she revealed it had broken.

After LV shared a black and white photo of the Poor Things star and congratulated her on winning Actress in a Leading Role, commenters had a field day over the fashion faux pas – mercilessly mocking the designer for touting its partnership with Emma even though her gown had broken mid-ceremony.

Emma, 35, wore a bespoke mint peplum strapless gown with a train designed by Nicolas Ghesquière with white gold, diamond, and sapphire jewelry from LV.

Unfortunately, the zipper ripped down the back – which led commenters to compare the dress to a Zara piece and a Boeing plane without a door.

Louis Vuitton is coming under fire online after sharing images of Emma Stone wearing its design at the Oscars – after the actress revealed that it had broken mid-ceremony

‘My dress is broken,’ Emma, 35, said as she took the stage for her Best Actress acceptance speech, adding, ‘I think it happened during I’m Just Ken’

Emma showed off her wardrobe malfunction while accepting the Oscar for best actress for Poor Things at the 96th Academy Awards in Los Angeles

Despite the fashion faux pas, Louis Vuitton shared a snap of Emma in the frock on Instagram, much to commenters’ chagrin

Right before the glowing star accepted her trophy, the Cruella star could be seen holding the back of her gown, as the zipper broke.

‘My dress is broken,’ Emma announced onstage.

‘I think it happened during I’m Just Ken,’ the Crazy Stupid Love star continued, as her former co-star Ryan Gosling had involved her in the performance of his song from the Barbie movie.

Despite the fashion faux pas, Louis Vuitton shared a snap of Emma in the frock on Instagram, much to commenter’s chagrin.

‘Now the whole world knows LV made dress at Zara quality,’ one commenter remarked.

‘Should have captioned: Even her zipper is bursting with pride,’ another joked.

‘Hahaha the nerve to still post it!!!’ one popular comment read.

‘It’s like Boeing posting their plane without a door,’ another person quipped.

Despite the wardrobe malfunction and the zipper breaking down the back, the gown still looked perfect from the front

Some fashion fans questioned the quality of Louis Vuitton’s designs and others were shacked the design house had ‘the nerve to still post it’

Some fashion fans questioned the quality of Louis Vuitton’s designs.

‘Can a brand that makes a dress for an Oscar actress that doesn’t last even two hours without breaking be considered haute couture?’ one person asked.

‘One prayer for the employee at LV who sewed that zipper. His/her head is on the chop,’ another requested.

‘For high couture, it was a monumental embarrassment at one of the most prestigious glamour event of the season, and the Best Actress category to boot!’ one comment read.

‘Very telling quality (or there lack of) and “craftsmanship” in the last decade or so,’ one fashion fan harrumphed.

After the fashion-focused Instagram account Diet Prada shared some of the highlights, a few folks jumped to Louis Vuitton’s defense

Fashion Instagram account Diet Prada shared some of the highlights and captioned a snap of the broken dress ‘The shaaaade over in LV’s comments.’

However, plenty of fashion lovers were happy to jump to Louis Vuitton’s defense.

‘This is so f****d up – clothes are made by people. If it’s too tight and too bulky- it is at risk of breaking. Since when did Americans become defenders of Perfectionism,’ one wrote.

‘I’m not making excuses for LV but as a stylist invisible zippers have been the bane of my styling career they get stuck when you’re trying to zip them and are prone to separate in the middle I had one explode on me as I was zipping a client into her Emmy gown thankfully I was able to sew her in and yes embarrassing and awkward a gown of this construction has an inner corset and waist cincher to hold the corset and gown in place,’ another person shared.

One commenter clarified, ‘The zipper broke. The seam didn’t come undone. There’s a difference.’