Sylvester Stallone looked every bit the proud dad as he posed with three of his daughters to promote their latest business venture together.

The Hollywood legend posed with his three daughters Sophia, 26, Sistine, 24, and Scarlet, 20, as they plugged their new canned coffee called Tiger Eye in an Instagram post.

The happy family – who are set to star in an upcoming Paramount+ reality series – sat on a couch together to plug the caffeinated beverage which boasts that it will ‘keep you punching all day.’

Sylvester sat in the middle wearing all black while his three daughters with his wife Jennifer Flavin, 54, sat around him wearing white ‘Tiger Eye’ shirts and blue jeans.

The Rocky star was definitely on the promotional trail as he was featured in a short video of himself throwing punches when his boxing gloves magically turn into a can of Tiger Eye in his hand.

Bond: Sylvester Stallone looked every bit the proud dad as he posed with three of his daughters Sophia, 26, Sistine, 24, and Scarlet, 20, to promote their latest business venture Tiger Eye

The beverage is sold exclusively through delivery service GoPuff.

The famous family are really having a moment as earlier this year Paramount+ officially announced The Family Stallone, a new reality series following their lives.

The show, an eight-part series starring the Rocky alum, wife Jennifer, and their three daughters which will premiere on the platform this spring, according to Variety.

The announcement followed months of teasing from the Stallone family, who had been already talking about the series for some time.

In promotion of the new show and the platform, back in January Paramount released a Super Bowl ad showing Sylvester scaling a treacherous mountain as his daughters watched on, unimpressed.

While Stallone climbed the side of the mountain, carved to resemble his face, the likes of Dora the Explorer, Beavis and Butt-Head, Lieutenant Jim Dangle from Reno 911 and more watched on from a landing below.

The ad came after Paramount’s announcement of the new Stallone reality series.

‘After playing some of the most legendary characters in cinematic history, three-time Academy Award nominee Sylvester Stallone is ready to give cameras access to what he would consider the greatest role of his lifetime: dad,’ a press release for the show says, according to Variety.

‘Keep you punching all day’: The 76-year-old Hollywood legend plugged their new canned coffee called Tiger Eye in an Instagram post

Head of the table: The Rocky star was definitely on the promotional trail as he was featured in a short video of himself throwing punches when his boxing gloves magically turn into a can of Tiger Eye in his hand

‘This new series starring Stallone’s three daughters, wife and himself offers a seat at the table of one of Hollywood’s most famous families.’

On top of learning more about Stallone, the show will also focus on his wife Flavin and their daughters. Flavin co-owns wellness brand Serious Skin Care, while Sophia and Sistine Stallone are the hosts of the Unwaxed podcast.

Sistine and Scarlet both aspire to become actresses, while Sophia has not caught the acting bug.

The Stallones had reportedly been shooting their new reality series this past year, while working with the same production team that made Keeping Up With The Kardashians.

While deciding whether to sign-off on the show, the longtime action hero thought about all the time he missed with his children on the sets of his many films, and how shooting the new series with his wife and three daughters would give him much more family time.

During an interview with The Hollywood Reporter, Stallone confessed time he agreed to do the show for his daughters, and the time he’ll be able to spend with them, instead of another film set by himself.

‘[That’s] one of the reasons I wanted to do the reality show that I’ve been taking a lot of s**t for,’ he said, before confessing he’s excited for viewers to see him in his element.

He explained how he finally said yes because he’s on top again in his work as a filmmaker: ‘I have this resurgence going on, so why not at this moment show people what it is like, not when you are over or retired?’

The Stallones are headed to reality TV! The famous family are really having a moment as earlier this year Paramount+ officially announced The Family Stallone, a new reality series following their lives

Get to know the Stallones! The Family Stallone, an eight-part series starring the Rocky alum, his wife Jennifer Flavin , and their three daughters Sophia, Sistine, and Scarlet, will premiere on the platform this spring

The New York City native also revealed he’s doing the show for his three daughters.

‘A lot of things have conquered me, but I have conquered my dreams and aspirations. Now it’s their time,’ Stallone said, while remarking about his kid’s careers.

Stallone went on to confirm that his and Flavin’s recent troubles – which saw her file for divorce only to reconcile – will be documented on the reality show.

Stallone and Flavin, who will be celebrating their 26th wedding anniversary in May, started their romance back in 1988 but broke up after several years together. They would eventually reunite several years later and go on to tie-the-knot in 1997.

Along with their three daughters, the Oscar-winner also had two sons with his first wife, Sasha Czack: Sage, who died of heart failure in July 2012 at the age of 36, and Seargeoh, 44.

Stallone was also previously married to actress Brigette Nielsen for about two years in the 1980s.

On top of learning more about Stallone, the show will also focus on his wife Flavin and their daughters. Flavin co-owns wellness brand Serious Skin Care, while Sophia and Sistine Stallone are the hosts of the Unwaxed podcast

Telling all: Stallone went on to confirm that he and Flavin’s recent troubles, which included her filing for divorce this p