BLACKPINK, despite not releasing a group album in 2023 and only offering a non-promotional track for their video game “The Game,” continues to make waves on Spotify, one of the world’s premier music platforms. They’ve become the first girl group to reach 3 billion streams in a single calendar year on the platform.

This achievement comes without the usual buzz of group comebacks or major promotions, underscoring BLACKPINK’s enduring popularity and influence in the music world. Fans and industry watchers are now eagerly anticipating what records the group might break next, especially with talks of a group comeback.

The impact of BLACKPINK extends beyond music charts to the financial realm. Following the announcement of their contract renewal with YG Entertainment, there was a notable surge in the company’s stock price, jumping over 26%. This rebound is significant, especially considering the previous investor uncertainty and departures from major stakeholders like Samsung. BLACKPINK’s continued success has not only solidified their position as a leading female group in the music industry but also proven to be a financial boon for their label.