BLACKPINK’s incredible impact and global success was evident throughout 2023 despite not having released a group album and only offering a non-promotional track for their video game “The Game.”
Emerging to the top in 2023, Blackpink was crowned the Most viewed K-pop artist on YouTube for the past year,ย with approximately 4.037 Billion views on the platform.
Those figures generated by Blackpink that have led them to surpass BTS (3.165 Billion views), Twice (1.648 Billion views) and Stray Kids (1.382 Billion views) in the K-pop field, have also placed them within the Top 3 most viewed Musical Artists on the platform in 2023 along with the outstanding Karol G and Bad Bunny.
Ruling on YouTube, Blackpink is currently the First and only Musical Artist to reach 90 Million subscribers on YouTube despite their small discography, additionally they were the first musical artist in the platform’s history to surpass 33 billion total views and the only K-pop Act to date to have 4 videos exceeding 1.5 billion views on YouTube.
As BLACKPINK continues to break records and shatter barriers, they have solidified their position as one of the most influential and successful musical acts of our time – not just in K-pop, but in the global music industry as a whole.
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