This move came after YG confirmed that the four members only signed group contracts for BLACKPINK’s activities, not renewing individual contracts. As for Jennie, the female idol announced the establishment of her own company called ODD ATELIER to freely promote and express her personal style as a solo artist. Jisoo is also expected to join her brother’s company and focus on acting. Lisa and Rosé have not yet announced their new plans after terminating their individual contracts with YG.

This situation has caused YG’s shares to be heavily affected and continuously decrease, with no signs of increasing again in the future. According to estimates, this company’s revenue in 2023 will decrease by 3% compared to the same period last year, and operating profits are also expected to decrease significantly by 50% after the departure of BLACKPINK members.

Experts emphasize that YG’s current stock price reflects excessive market anxiety and could continue to decline at a serious level in the future. However, it is likely that when BLACKPINK has group activities again, YG’s stock price will gradually increase.