For the first time in 67 months, the top position changed from BTS to Seventeen .

The reputation rankings of  K-pop boy groups  are based on analyzing the coverage of their activities in the following aspects: fan interaction, brand value, media activities, community activities…

Seventeen had many activities in 2023 – Photo: Naver

Seventeen ranked first with a total brand score of 6,157,072. Second place belongs to  NCT  with 4,064,501 points, while BTS is in third place with 3,677,975 points.

In the past year, Seventeen has been active and received many achievements. Most recently, the group participated in a new reality TV show called Nana Tour with Seventeen .

BTS  has maintained the top position for 67 consecutive months, but after the members enlisted, the group’s brand reputation score decreased by 47.06% compared to the previous month.

Many opinions believe that the reason for BTS’s decline in reputation rankings is understandable.

Because currently all BTS members are performing  military service  , they cannot appear at events or on social networks, nor do they participate in related promotional activities.

BTS promises to return at the end of 2025 – Photo: BTS Official

However, BTS still ranked 3rd in the rankings, proving the great attraction of the 7 boys.

It is expected that BTS members will be discharged from the military in 2024 and 2025 respectively. The group promises to make an explosive comeback to respond to the love of fans.