Recently, the American sportswear retail brand, Alo, introduced its Spring 2024 collection, with the attention-grabbing model, Jisoo – a member of the Kpop girl group Blackpink.

Glossy also said that Jisoo has been chosen as Alo’s newest brand ambassador.

Speculation about Jisoo (Blackpink) coming into contact with the active sports fashion brand based in Los Angeles broke out a few months ago. As the Korean singer and actress began appearing dressed in the brand, sometimes from head to toe.

Jisoo wore Alo’s outfits many times before becoming an ambassador. Photo: Instagram

“Jisoo discovered Alo on her own,” said Summer Nacewicz, the person in charge of Alo brand marketing and creative, according to Glossy’s report, “when she was in Los Angeles for her last stop in the US.” During BlackPink’s Born Pink tour in August 2023, the brand invited her to its headquarters and gave her products.

“We never jump into a partnership without figuring out together whether it’s a good fit or not. We look for people who are excited about the brand and want to be a part of it,” Nacewicz told Glossy. It”.

Nacewicz emphasized that, based on Jisoo’s global appeal with an Instagram social network account with 77 million followers, the female singer will help expand brand awareness in Asia and other regions of the world.

“Jisoo has a wide reach and high engagement. Fans love her. So we get new perspectives through her,” Nacewicz said.

Some pictures of Jisoo with Alo in the new collection. Photo: Instagram

Signing an ambassador contract with Alo is also Jisoo’s first clear move, after she decided not to renew her personal contract with YG Entertainment, along with 3 Blackpink members (Jennie, Rosé, Lisa).

Previously, Korean media reported that Jisoo may join a company in Korea where her brother is the CEO. However, this is not originally an entertainment company but a company specializing in providing nutritional food. There is information that Jisoo’s brother plans to open a subsidiary to specifically serve his sister’s artistic activities.

However, as for Jisoo, she has not shown any clear direction regarding her personal direction. The representation contract with the Alo brand is Jisoo’s first step in the journey of developing her solo career.

Currently, Jisoo takes on the role of ambassador for many different brands such as Dior, Cartier, Dunst, Dyson…