On the morning of February 1, Sportskeeda reported that Rosé (BLACKPINK) had just become the first Asian artist to create up to 550 million USD (13,420 billion VND) in EMV media value within 2 years for the brands she represents. face.

To date, in the whole world, only Kim Kardashian can do the same thing. It is known that EMV includes revenue from media activities that brands do not need to pay for advertising.

Rosé brought in 13,420 billion VND for the brands she represented in just 2 years, becoming the 2nd person in the world to do this after Kim Kardashian.

Thanks to her profound influence, Rosé was chosen as the representative face of a series of high-end brands such as Yves Saint Laurent, Tiffany & Co., Rimowa… in the past 2 years. Not only does she help many products sell out, the female idol born in 1997 also brings huge media value to brands every time she attends major fashion events around the world.

Last October, a collection of luxury brand Tiffany & Co. inspired by Rosé herself, it immediately sold out after only 6 minutes of being on sale. According to Sportskeeda, Rosé brought Tiffany & Co. 36.4 million USD (889 billion VND) in media value thanks to the shining performance at the Vision & Virtuosity exhibition event in June 2022.

Member Hac Huong’s shining performance at the Vision & Virtuosity exhibition event brought Tiffany & Co. 889 billion VND

In 2023, main vocalist BLACKPINK will create about 27 million USD (659 billion VND) in EMV value for brands after attending major fashion weeks around the world. Particularly at Paris Fashion Week in March 2023, the 9X beauty brought in 9.9 million USD (242 billion VND) for Saint Laurent, far surpassing even Hailey Baldwin (Justin Bieber’s wife). Besides, Rosé’s presence contributed to helping the Saint Laurent show become the most discussed topic at Paris Fashion Week.

Rosé surpassed Hailey Baldwin in EMV value at Paris Fashion Week last March