Kim Kardashian was in full-on mom mode on Thursday as she continued her daughter North West’s birthday celebrations in Los Angeles.

The reality TV star, 42, was makeup-free and rocking gray sweats while carting the little girl and her pajama-clad pals around.

Pink, purple and black balloons were tied to her black luxury vehicle and the party crew was accompanied by two security guards while traveling on foot.

North — who is the eldest of Kim and ex-husband Kanye West‘s four children — turned 10 on Thursday but the festivities kicked off on Wednesday night with a sleepover at iconic The Beverly Hills Hotel.

This morning, North and her friends enjoyed a ‘beauty brunch’ at the hotel that included professional makeup lessons and an array of delicious treats.

Birthday: Kim Kardashian was in full-on mom mode on Thursday as she continued her daughter North West’s birthday celebrations in Los Angeles

The reality TV star, 42, was makeup-free

By the afternoon, Kim and the girls were out of the hotel and appeared to be heading closer to home in Hidden Hills.

Kim layered an edgy camouflage bomber jacket covered in patches over her comfy sweatsuit and she threw on a pair of white YEEZY sneakers.

The SKIMS founder’s brunette hair was slicked back in a ponytail.

She was captured holding hands with North as they walked the sidewalk.

North looked darling in a set of green and black plaid pajamas, which her party guests also donned.

She carried a large bundle of black and purple balloons in one hand.

Among North’s birthday crew was her cousin Penelope Disick — Kourtney Kardashian and Scott Disick’s 10-year-old daughter — and Jessica Simpson’s eldest daughter Maxwell, 11.

Missing from the action was North’s siblings Saint, seven, Chicago, five, and Psalm, four.

Before checking out of The Beverly Hills Hotel, the party crew checked out the Dior pop-up, where North got to pick out a set of pink and purple J’Adior bracelets as well as a pearl necklace.

The bracelets retail for $450 for the set while the necklace runs for over $850.

Casual: She rocked gray sweats while carting the little girl and her pajama-clad pals around. Kim layered an edgy camouflage bomber jacket covered in patches over her comfy sweatsuit and she threw on a pair of white YEEZY sneakers

The SKIMS founder’s brunette hair was slicked back in a ponytail

Flawless: Kim looked flawless as she let her natural beauty shine for the afternoon

Sweet: She was captured holding hands with North as they walked the sidewalk

Birthday girl: North looked darling in a set of green and black plaid pajamas, which her party guests also donned

Adorable: North was carrying two large balloons, which she tied to her mom’s car

Double digits: North — who is the eldest of Kim and ex-husband Kanye West’s four children — turned 10 on Thursday but the festivities kicked off on Wednesday night with a sleepover at iconic The Beverly Hills Hotel

Celebrations: This morning, North and her friends enjoyed a ‘beauty brunch’ at the hotel that included professional makeup lessons and an array of delicious treats

Before checking out of The Beverly Hills Hotel, the party crew checked out the Dior pop-up

Pricey: North got to pick out a set of pink and purple J’Adior bracelets — which retail for $450

She also got a pearl necklace that retails for over $850

Takeover: Dior took over The Beverly Hills Hotel late last month, giving the entire iconic destination a new look

And Kim was clearly loving all of the new Christian Dior-inspired decor as she checked out the pool deck and filmed around the lobby

Kim shared clips from their high-end shopping trip to her and her daughter’s joint TikTok account.

Dior took over The Beverly Hills Hotel late last month, giving the entire iconic destination a new look.

And Kim was clearly loving all of the new Christian Dior-inspired decor as she checked out the pool deck and filmed around the lobby.

North’s family wished her well on social media bright and early.

Grandma Kris Jenner, whom she calls Lovey, was the first as she gushed about how special the budding influencer is.

At 6 am PST, Kris took to Instagram.

‘Happy Birthday to my beautiful granddaughter North!!!!’ began the momager whose partner is Corey Gamble.

‘You are one of the most precious gifts to our family and I love you so so much!’ added the producer.

‘You have such a big heart and are such an amazing daughter, granddaughter, niece, sister, cousin and friend to everyone!! Your creativity and talent amazes me every day.

‘You are so smart and love to dance and sing and write and create and your love for fashion is so much fun to watch!

‘You are a spectacular young artist in every way.’

She then said that North was so full of energy and had a beautiful smile lights up every room.

Kim’s girl: North West turned 10-years-old on Thursday. The young reality TV star, who has been on both Keeping Up With The Kardashians and The Kardashians, is the daughter of reality TV icon Kim Kardashian and rapper Kanye West

Pretty girl: And she is the eldest Kardashian West child: Her younger siblings are Saint, Chicago and Psalm

Birthday beauty: North’s family wished her well on social media bright and early

Four generations: MJ, Kris, Kim and North represented four generations of the family

Fun times: At 6 am PST, Kris took to Instagram. ‘Happy Birthday to my beautiful granddaughter North!!!!’ began the momager whose partner is Corey Gamble. ‘You are one of the most precious gifts to our family and I love you so so much!’ added the producer

‘Thank you Northie for all of the love you show to all of us always.

‘Thank you for sharing your gifts with the world and I can’t wait to watch you grow up. What a blessing you are.’

And she thanked God every day for choosing Kris and the joy of being her grandma.

Jenner finished with: ‘You are AMAZING my girl and I love you soooooo much love, Lovey.’