Billie Eilish is the youngest artist in history to win two Oscars and is also the first person born in the 21st century to receive this award.

The entire album does exactly what the title suggests: Hit me hard and soft, both lyrically and sonically. An album that can bend genres and challenge future trends.

Hit me hard and soft is a journey through a vast soundscape, then immersing the listener in all the highest and deepest emotions. That’s what the star who owns the youngest 5 GRAMMY awards in history is doing. And the way she announced this album is as unique as the way this album was conceived.

Album cover ‘Hit me hard and soft’

Billie Eilish’s unique promotional strategy

Billie Eilish started teasing around the world with very random lyrics. In a surprise night, she added all 112 million Instagram followers as close friends, and shared the first images of her new album with all of her close friends.

This action created a stir on social networks, which fans considered an “extremely smart” way of promoting Billie Eilish’s team.

Immediately, Billie gained more than 7 million followers in just a few hours, becoming the character with the highest increase in followers in just 1 day.

The female artist’s unique promotional strategy on Instagram

On April 8, Billie Eilish officially announced her third studio album, and there will not be any singles released as a way to pave the way for the album.

This may be a bold decision, but with the way Billie is orienting her music product this time, all predictions are that this will be one of the biggest hits for her career. .

Billie Eilish

Hit me hard and soft was written by Billie Eilish and FINNEAS, her brother – a long-time collaborator, who also produced the album.

The song will be available on all digital platforms in an ongoing effort to reduce waste and fight climate change; across all physical formats in limited editions using 100% recyclable materials.

The album will be officially released on May 17, 2024.

Billie Eilish – What Was I Made For? (Official Music Video)

Billie Eilish is the youngest artist in history to win two Oscars and is also the first person born in the 21st century to receive this award.

Since debuting in 2015 with the hit Ocean Eyes, Billie Eilish has gone further than any of her peers in the same generation. To date, the 23-year-old female singer has a total of 9 Grammys, 2 Oscars and broken 2 Guinness records.

In less than 10 years, Billie Eilish has risen from a musical phenomenon to a pop culture icon.

At the age of 23, beyond her musical achievements, Billie Eilish also represents the voice of a generation. In her compositions, the female singer often mentions the concerns of Gen Z.