In a shocking turn of events, Disney’s highly anticipated live-action “Snow White” has turned into a financial catastrophe, costing the company an estimated $800 million. The debacle centers around lead actress Rachel Zegler, whose series of missteps and controversial comments have left the entertainment giant reeling.

It all began with a disastrous opening weekend when Zegler posted a video of herself in an empty theater, a grim omen for a film that cost $370 million to produce. Social media erupted, mocking the scene and branding her a case study in how to market a box office bomb. The situation worsened as Zegler claimed, “people will wait in line to see me,” only for audiences to walk out during screenings.

Zegler’s comments during press tours, dismissing the original 1937 film as “weird” and calling the prince a “stalker,” ignited outrage among fans and parents alike. Instead of rallying support for a fresh take on a beloved classic, Zegler’s remarks alienated potential viewers, leading to a PR crisis so severe that Disney executives were reportedly forced to intervene directly.

The tension escalated into a bizarre feud with co-star Gal Gadot, further tarnishing the film’s image. Amid growing backlash, Zegler even told critics, “Don’t watch if you don’t agree with me!”—a disastrous strategy for a lead actress in a family-friendly film.

As Disney scrambled for damage control, what was once a promising reimagining spiraled into a meme-worthy punchline across social media. The fallout has left Zegler’s career in jeopardy, with projects being canceled left and right, and the industry now viewing her as a cautionary tale.

Disney’s quarterly earnings call revealed a sobering reality: the company is reassessing its approach to talent, emphasizing the need for alignment between their stars and brand values. The “Snow White” saga is not just a cautionary tale for Zegler; it’s a stark reminder of how quickly a dream project can turn into a nightmare, costing an iconic brand nearly a billion dollars.