Lisa at Crazy Horse

On the afternoon of November 1, many fans discovered that Lisa’s Weibo page and the large fan station LalisaHouse had “disappeared”.

The suspicion that Lisa was murdered immediately became a hot topic on social networks. People are buzzing with many theories and many people are worried about Lisa’s future. Having participated in Thanh Xuan With You and gaining a strong Chinese fan base, Lisa is also on the list of artists working in the mainland. Therefore, the disappearance of the main Weibo owner is most likely related to the broadcast ban.

Netizen reaction:

– So that’s the end, right?

– It’s cold, let’s kill it!

– Fans say they don’t need the Chinese market, but losing a big piece of the pie will make her career go underground.

– “The market is deserted without you.”

– I see the Chinese market is lost. If you’re an ambassador who’s been appointed close to that side, watch out for the brand that’s turning its back, but there you’ll be patting yourself on the chest, “If not, the market would still be crowded.”

– In the past, there was a bit of Chinese fame and a strong fanbase that was worth a lot of money to control, but now fans have turned their backs on living their lives for passion, there is literally no future left.

– In the Korean and Japanese market, she can’t beat anyone. In Europe and America, she’s considered famous in the Kpop fan community, but in general public, she doesn’t have a door. In China, the swordfish market, which accounts for 70-80% of album sales, was banned. Now there are countries in Thailand begging fans to buy albums to make up for it, but the future seems bleak.

In China, Lisa’s striptease performance met with extremely harsh reactions. Even before the show took place, the fan station with more than 50,000 followers “escaped” and turned their backs on the idol. The criticism surrounding Lisa mostly comes from Asian fans, especially Korean and Chinese. After Lisa returned from France, only 2 Korean fans welcomed her at the airport. Many people believe that the female idol will face a boycott from Asian fans. Worth mentioning, Chinese fans are Lisa’s strongest support platform. If she is “assassinated” by China, Lisa will lose more than she will gain.

Despite being globally famous, Lisa still needs support from Asian fans

Although Lisa is a globally famous “international little sister”, the main revenue from Lisa’s comebacks and solos still comes mainly from Chinese fans. Unlike other music groups at the same time, BLACKPINK is the group that has formed the most fan communities (focusing only on one member). Therefore, the competition for revenue for each fanbase is more intense than ever. Thanks to the strong Trung bar, Lisa always leads BLACKPINK’s album sales, from The Album to Born Pink.

Fan Trung is Lisa’s biggest support platform

A fan boy invested in spreading Lisa’s image throughout China

During her solo promotion alone, even though Lisa’s Chinese fans were restricted due to strict fan regulations, they still managed to sell more than 900,000 copies, helping Lisa bring home a sales record in 2021. For special memories, “billionaires” also spend billions of dong to prepare luxury gifts and congratulatory projects. For Lisa’s 2020 birthday, donations from LisaBar alone amounted to 10 billion VND. During the recent 2-year anniversary of her solo debut, a fan boy invested in spreading Lisa’s image throughout China. Through this, we can see the pampering that Chinese fans have for Lisa.

However, in the case of being “banned” by China, Lisa’s support activities will certainly be limited. Not to mention, the fan community itself has also changed a lot. The youngest member of BLACKPINK was turned away by many people after the Crazy Horse scandal. Lisa’s contract situation with YG has not yet been concluded, fans are worried that if she does not renew her contract, her future independent activities in the context of being boycotted by a large number of fans will be very difficult to succeed.