Welcoming the approaching holiday season, Bulgari combines with Anne Hathaway to create magical moments in the latest jewelry collection
Joining the bustling atmosphere of the end of the year, Bulgari launches a festive campaign with the latest collection dedicated to the season, with the special appearance of Global Brand Ambassador, actress Anne Hathaway.
Magical holiday season with jewelry collection from Bulgari
Recently, Bulgari has brought to life a captivating “universe”, where constant wonder and discovery create a special space beyond what can be imagined. Turning the brand’s signature collections into symbols of unlimited emotions.
Accompanying on the journey to create a magical world is indispensable Anne Hathaway, Bulgari’s Global Brand Ambassador. Famous for her elegant beauty and charisma on screen, Anne Hathaway has brought to life the luxurious essence of the fashion house while also injecting a little magic into the holiday collection. From ordinary moments to extraordinary experiences, she reminds that magnificence can exist everywhere.
As the first Global Ambassador to appear in the 2023 holiday campaign, Anne Hathaway not only honors unique jewelry pieces from the Serpenti collection , including necklaces, necklaces, rings and earrings, The female star’s beauty also clearly depicts the fashion house’s unmistakable Roman characteristics.
Therefore, the campaign was carried out in a magnificent setting, inspired by the architectural masterpieces of Rome. In addition, elements such as the eight-sided star and the image of the Serpenti add to the mysterious atmosphere that also recalls the glamorous evenings of Rome and evokes Bulgari’s rich heritage.
This innovative and unique campaign is accompanied by a special experience called Celebrating Magnificent Wonders that allows users to create and send online greeting cards, inspired by the Bulgari logo. This unique experience is now available online and in select Bulgari stores worldwide.