On December 6, Ilgan Sports broke the news. In an article, YG Entertainment confirmed the news fans have long awaited.

“Following careful discussions with BLACKPINK, we have signed a new exclusive contract for the group’s activities, based on the strong trust held in each other.”  — YG Entertainment

What’s more, YG Entertainment has promised to promote the group more actively, which had been a sour note for fans. The label promised to repay BLINKs with more albums and world tours.

G Entertainment, however, stayed mum on contract negotiations for the members’ individual promotions.

“We are still in discussions [regarding individual contracts]” — YG Entertainment

Netizens reacted to the news, with many celebrating the news.

• “I never doubted BLACKPINK!!! Finally, it’s official.”
• “BLACKPINK is what’s important because it is important whether they release albums or not.”
• “F@cking love this.”
• “I guess they aren’t signing with YG for their individual promotions.”
• “If the group releases even one album a year, it’s a success for YG.”
• “I don’t think this harms the group, as I think YG also played a role in the group’s success.”
• “AHHH! I am already anticipating the group’s next album.”
• “AHH! Please come back next year.”