According to Vogue Korea and Vogue Business, Jennie is the most influential celebrity in the fashion industry in 2023.

As today’s top fashion icon, Jennie always brings explosive effects to the brands she collaborates with. The strong global influence of the BLACKPINK member has repeatedly brought her incredible achievements such as helping the brand sell out of goods in a blink of an eye, driving the number of visitors to the sales website to increase dramatically to the point website crash. Trends that seemed normal but “passed by” Jennie were immediately promoted to the world’s Hot Trend .

After a series of “Sold-out God of War” or trendsetter titles given by fans, Jennie was recently officially honored as the most influential celebrity in the fashion field in 2023.

Jennie is the favorite Ambassador of many big brands

On LinkedIn, the Calvin Klein brand that Jennie is cooperating with as a Global Ambassador posted a congratulatory post as well as gratitude for the positive effects she has brought to the company recently. Specifically: “The launch of the ‘Jennie for Calvin Klein’ Capsule collection has boosted brand searches on Lyst by 22%, which confirms Jennie’s natural, incredible appeal” – representative. Calvin Klein representative shared.

Capsule collection “Jennie for Calvin Klein” attracts the attention of global fashion enthusiasts, strongly boosting the brand’s growth index in 2023

Most recently, Jennie surprised global fans when on the first day of selling the Jenniex Tamburins collection, crowds of people lined up in the cold -3 degrees Celsius in Korea from early morning to buy products in the campaign. this time

In Korea, people call this pair of black Adidas Samba OG “Jennie shoes” because thanks to her, Korean youth suddenly started buying Samba shoes from 2022 until now. This country’s media also took pictures of many people. Bring a chair and blanket to the adidas store in Myeongdong to win a slot, hoping to buy a “cheap moment” pair of adidas Samba with the trendsetter.

Last August, Jennie uploaded photos of herself posing on the streets of New York. Jennie made people admire her because 3 items she wore were sold out within just a few hours.

Posting a photo to advertise a car causes the entire outfit to be sold out. Except for Jennie, few people can do this. The halter neck dress from the FARFETCH brand and the unique pair of boots from the XPD brand that Jennie wore are up to now both sold-out globally.

Or during a trip to the airport in May, Jennie also “accidentally” helped the brand sell out a hoodie set worth 21 million after only 3 hours of wearing it.

Even though she is the Ambassador of the luxury brand Chanel, Jennie is always diverse in her fashion style, many times wearing local brand clothes at extremely affordable prices, making fans want to follow her. During the “Born Pink” worldtour concert series, Jennie wore a floral corset crop top from Cider on stage and, as expected, the shirt was sought after and sold out on the website in just one day.

Impressed by the “sold-out” power of the Korean IT-Girl, Rolling Stone magazine did not hesitate to praise Jennie in an article titled ” Jennie’s influence: BLACKPINK star makes the shirt dominate Priced at 16 USD sold out in a snap “.

Also in the Rolling Stone article, Fenco Lin and Yu Oppel – two founders of the Cider brand shared their joy and honor when a top Kpop star like Jennie wore one of the brand’s signature designs. and made it sell out in a way they never expected

With her current unimaginable influence, Jennie is the face of an artist that many brands seek and want to cooperate with. Many predict that her strong and positive impact on the fashion industry will continue to increase in the coming years, as Jennie’s name increasingly spreads globally.