On December 6, YG Entertainment officially released a statement announcing the completion of the exclusive contract extension with BLACKPINK. The company said: ” After a thorough discussion with BLACKPINK, we signed an exclusive contract for the group’s activities based on deep trust .”

However, YG only confirmed that he will be in charge of the group’s overall activities, while the individual activities of each member are still unclear.

Immediately after the news that BLACKPINK re-signed the contract with the company, YG’s shares immediately skyrocketed to a huge number. This once again proves that BLACKPINK is YG’s golden egg and the successful contract renewal can be seen as a stepping stone in the company’s quest to make money through the group’s future activities.

Previously, BLACKPINK also made history as the first Asian artist to take on the role of Headliner at the global music festival Coachella 2023. It can be seen that BLACKPINK’s career is on a strong upward trajectory in the music market. international music. Although many Kpop artists are famous in their home country, when they set foot in the international market, they quickly “die prematurely”, while BLACKPINK is increasingly expanding not only in the music field.

Recently, BLACKPINK continued to prove their great influence when they were invited to attend the Royal Banquet at Buckingham Palace. This can be considered a very important event when it brings together many influential figures from all fields, so the fact that BLACKPINK was invited to attend shows how famous this group is at present.