Specifically, according to Naver’s economic section, Dior’s revenue in 2021 reached 613.9 billion won (about 473 million USD), an increase of 86.8% compared to 2020. Operating profit more than doubled from 104. 7 billion won (about 80 million USD) to 211.5 billion won (about 163 million USD). This skyrocketing revenue is said to be the result of Jisoo being appointed as a Global Ambassador. Known for her popularity among women aged 20 to 30, Jisoo effectively strengthened Dior’s marketing, attracting a wider audience.

Jisoo Blackpink is currently Dior’s Global Ambassador

The positive impact of Jisoo’s ambassadorship continued into 2022 as Dior’s revenue skyrocketed to a staggering 1 trillion won (about 771 million USD), marking a 51% growth over the previous year. .

Experts attribute this extraordinary success to Jisoo’s active participation as Dior’s Global Ambassador. The strong revenue growth is most evident in her native Korea, where the singer has a large and devoted fan base. International media praised Jisoo as the “Dior princess” with favor that not every star has.

According to Korean media, Blackpink’s eldest sister is currently the idol with the top brand value in K-pop. With Jisoo remaining in her role as Global Ambassador, it is expected that Dior’s revenue will continue to grow.