In the Kpop industry, the role of ambassador for luxury brands is one of the factors that proves an artist’s popularity and influence.

Ambassadorships with global luxury brands are not simply a business deal, they are a statement of the idol’s marketability and a reflection of their international appeal.

Currently, ambassadors who are Kpop idols play an important role in contributing to increasing brand revenue.

In recent years, Korea in particular and Asia in general have been markets where the “big guys” in the luxury fashion industry wants to conquer. There have been many Korean stars who have been “chosen for gold” for the title of ambassador. But each ambassador has different remuneration, depending on their popularity and suitability for the product and brand.

Among the incentives for ambassadors, being selected for a Global Campaign is the most important favor, in addition to other activities such as appearing on magazine covers and sitting in the front row of shows. , attend brand events…

4 luxury brands simultaneously running global campaigns including Rosé (Blackpink). Photo: X

Blackpink is a group that represents fame through luxury fashion. All four girls had the opportunity to appear in their brand’s global campaign as ambassadors (Jennie – Chanel, Jisoo – Dior, Lisa – Celine), but the member was chosen to represent the global campaign the most. is Rosé with 30 campaigns. She is also the Korean celebrity with the most Global Campaign in history.

Blackpink’s main vocalist achieved this in just 4 years, as a global ambassador for 4 luxury brands: fashion Saint Laurent (YSL), jewelry – watches Tiffany & Co., Sulwhasoo cosmetics and Rimowa suitcases.

Since September until now, all four brands mentioned above have run global campaigns with Rosé as a model.

Rosé is present in over 30 global campaigns of luxury brands. Photo: X

“Huge” advertising poster of high-end suitcase brand Rimowa for new global ambassador Rosé. Photo: X

Rosé’s YSL promotional poster in Kuala Lumpur, Malaysia. Photo: X

15 Saint Laurent campaigns:

Saint Laurent Fall 20 Denim

Saint Laurent Fall 20 RTW

Saint Laurent Fall 20 Solferino

Saint Laurent Fall 20 Sunglass Eyewear Collection

Saint Laurent Fall 20 Optical Eyewear Collection

Saint Laurent Fall/Winter Eyewear 21

Saint Laurent Fall/Winter 21 Sunglass Eyewear Collection

Saint Laurent Fall/Winter 21 Optical Eyewear Collection

Saint Laurent Fall 22 RTW

Saint Laurent Fall 22 Niki

Saint Laurent Fall 22 Le 5 à 7 Mini Hobo

Saint Laurent Fall 22 Sunglass Eyewear Collection

Saint Laurent Fall 22 Optical Eyewear Collection

Saint Laurent Fall 23 Le 37

Saint Laurent Fall 23 Sunglass Eyewear Collection

7 Tiffany & Co.:

Tiffany&Co. Hardwear 2021

Tiffany&Co. Hardwear 2022

Tiffany&Co. Hardwear 2022 Modern Classics

Tiffany&Co. Hardwear 2022 Titanium Limited Edition

Tiffany&Co. Lock 2023

Tiffany&Co. Lock 2023 Rose Edition

Tiffany&Co. Lock 2.0 2023

1 Rimowa campaign:

Never Still

7 Sulwhasoo campaigns:

Sulwhasoo Rebloom (First Activating Care Serum)

Sulwhasoo Rebloom (Winter Bloom)

Sulwhasoo Rebloom (First Encounter)

Sulwhasoo Rebloom (Snow, Flower, Beauty)

Sulwhasoo First Care Activating Serum Vl

Sulwhasoo Perfecting Cushion

Sulwhasoo, The Ultimate S Cream