Without promoting for 2 years, why is BLACKPINK still top in Korea?

There has never been a Kpop group like BLACKPINK, all members are at a high position in the Individual Brand Ranking despite not promoting for 2 years.

It’s been 2 years since BLACKPINK promoted their theme song Lovesick Girls This is a long enough time for a group to be forgotten in Kpop. But BLACKPINK is in a different position.The Album. in their debut album

Not doing music activities, rarely going to shows, but the 4 members of the group still rank very high in the personal brand rankings each month. That’s thanks to the “lucrative” contracts that BLACKPINK signed with the world’s leading fashion, beauty and jewelry brands.

Without releasing new music products, BLACKPINK still maintains its appeal thanks to its strong activities in the fashion industry.

The Rolling Stone praised BLACKPINK as the “biggest” girl group in the world. This praise is not only for album sales achievements or views and listens on online music sites, but also for each member’s individual career. Because there has never been a Kpop music group where all members are Ambassadors of leading luxury brands.

BLACKPINK in Rolling Stone magazine.

Jennie

Jennie can be considered the member who paved the way for BLACKPINK’s fashion career. The group’s rapper came into contact with the Chanel brand very early and quickly became a familiar face in the French fashion house’s shows.

Jennie came into contact with Chanel very early.

Jennie is always the one sitting in the first row, being sought after by the media and creating trends when wearing the latest Chanel outfits. The relationship between Jennie and Chanel had a happy ending when she officially became a Global Ambassador in 2019.

The Ambassador always sits in important positions in the show.

At the present time, Jennie is still participating in the company’s campaigns. In addition to fashion, the BLACKPINK member is also the representative face of the Chanel Coco Crush campaign, promoting the company’s jewelry line.

The BLACKPINK rapper is a familiar face in Chanel’s advertising campaigns.

Lisa

Not inferior to her sisters in the same group, Lisa also proved her influence in the fashion industry when she became the Ambassador of 3 major brands: Celine (fashion), MAC Beauty (beauty) and Bvlgari (jewelry).

Lisa is currently an Ambassador for 3 major brands.

Lisa’s luxurious image when advertising jewelry.

Just for her role as Celine’s Global Ambassador, Lisa has received extremely good benefits, for example being the first person to be personally selected by the legendary Hedi Slimane as a Global Brand Ambassador in history. 75 years of establishment of the fashion house.

The youngest member of BLACKPINK also just had extremely professional catwalk steps for the Celine Winter 2022 collection.

Lisa’s impressive catwalk steps for Celine’s show.

Rose

In 2020, BLACKPINK’s main vocalist was announced as Saint Laurent’s Global Ambassador, nearly a year after a “fateful” meeting with Creative Director Anthony Vaccarello in Paris.

Since becoming Ambassador, Rosé has not only appeared at the fashion house’s private shows but also wore Saint Laurent clothes and held the Creative Director’s arm to attend the MET Gala last year.

Main vocalist of BLACKPINK at MET Gala.

She shows off her figure at the Saint Laurent show.

In 2021, Rosé continued to make her mark when she became the Global Ambassador of the world’s leading luxury jewelry company – Tiffany & Co. Fans couldn’t help but feel proud when the BLACKPINK member appeared in the digital promotional campaign for the brand’s new jewelry collection.

Rosé’s image for Tiffany & Co.

Jisoo

Eldest sister Jisoo is the proof of the saying “slowly but surely”. Although she became Dior’s new Global Ambassador quite late (March 2021), Jisoo quickly grasped this position in both fashion and beauty segments.

Last year, Jisoo was an explosive name at Paris Fashion Week. Right from the moment she appeared, she was welcomed by the crowd, hundreds of international reporters’ cameras focused on the BLACKPINK member, demonstrating Jisoo’s special influence at this event.

Jisoo receives very good benefits from Dior.

It’s all thanks to Jisoo’s influence every time she appears at a Dior show.

Recently, Jisoo continued to bag another title, that of Global Ambassador of the French royal jewelry company – Cartier. It is known that promotional activities of BLACKPINK and this high-end jewelry company will be implemented soon.