BlackPink pursues personal orientation

It is known that all four members, Jennie, Jisoo, Rosé and Lisa, will pursue individual directions, they will only sign contracts with the company for group activities.

“We will try our best to support the activities of BlackPink members  with a warm heart” – YG added.

Also according to YG Entertainment, BlackPink will respond to the support of fans around the world with activities commensurate with their global position.

The group will work harder by releasing a new album and holding a large-scale global tour.

BlackPink’s Born Pink World Tour attracted nearly 2 million spectators – Photo: BlackPink Official

The company also said it will try its best to help BlackPink shine even more in the global music market in the future.

Recently,  BlackPink’s Jennie  attracted attention when announcing the establishment of her own company called ODD ATELIER (OA), directly directing and managing the female singer’s private activities.

Overall, this decision of the four members is not too surprising because according to Korean media,  it will be difficult for YG  to sign an individual exclusive contract when all four members are at the peak of their career. Karma.

Jennie founded her own company ODD ATELIER in November 2023

Furthermore, all four people have their own directions for their personal careers, so finding another company to develop their strengths would be more suitable than re-signing with YG, a “notorious” company in the entertainment industry. with “soaking” the activities of “domestic chickens” and indifferent to personal schedules.