According to Korean media, Blackpink did not sign a personal contract with YG, but instead has the ability to open their own company or sign contracts with other units.

Entertainment reporter Kim Jae Won commented that Blackpink does not necessarily need to work as a group because the members have built a solid brand. Jennie, Lisa and Rosé demonstrated their ability to develop independently through the release of solo albums, while Jisoo tried her hand at acting.

In addition, all 4 members have their own positions in the fashion world. Thanks to their global coverage, the 4 Blackpink members are sought after as stars, media “magnets” of major fashion houses.

Jennie is called by fans by the name Human Chanel (talking about her face with the bold colors of Chanel”. Lisa became “Celine’s darling” and was treated well by Bvlgari and MAC. Jisoo is considered a “trump card”. ” by Dior, while the fashion house Saint Laurent gave Rosé many privileges and favors.

If they work together, Blackpink collectively creates a huge influence. If they work individually, they can still go far thanks to their strong and large fandom (fan community).

Blackpink is a rare group where all four members have successful solo careers. Photo: YG

As for Jennie, she is the first member of Blackpink to reveal her direction after not renewing her personal contract with YG. Jennie founded a brand called ODDATELIER, abbreviated OA, in the professional service/management industry with the motto “We are passionate about music”.

Currently, Jennie is not only active as a Kpop idol, she is also the ambassador of many famous brands such as Chanel, Calvin Klein, Hera…

In 2023, the female idol stepped into the acting field with a role in HBO’s “The Idol”. This clearly shows Jennie’s ambition to reach the international level and attack Hollywood.

Lisa has a large fan base in Asia, especially Southeast Asia. This year, Guinness World Records certified Lisa to achieve 2 new records as a solo artist, including the first Korean female solo artist to win the award for Best Kpop Song at MTV (VMAs). 2022 and Best Kpop Song at the 2022 MTV Europe Music Awards (EMAs).

Meanwhile, Rosé was a member rumored to re-sign with YG, but in the end she refused. The female idol has a great passion for music, is able to compose and play musical instruments.

In 2021, Rosé’s “On The Ground” surpassed PSY to become the Kpop solo artist with the most viewed MV in the first 24 hours, and also set a record for being the female solo singer with the highest number of pre-ordered albums. with over 500,000 copies recorded at the time.

In particular, “On The Ground” debuted at number 70 on the Billboard Hot 100. In addition, the song “Gone” also caused a fever, even more loved than the title song.

Unlike the other 3 members, Jisoo oriented herself towards acting from the very beginning. After a number of small roles in “The Produce” (2015) or “Arthdal ​​​Chronicles” (2019), Jisoo received her first leading role in JTBC’s “Snowdrop”.

As a rookie actress, Jisoo has the advantage of having a large fan base, beauty and being invited to participate in big projects. In the near future, Jisoo will play the main role in the drama “Influenza” with the theme of zombies.