The twins looked at each other and said: ‘Yes you can.’ Kelce’s plan worked and his 2023 was a year to be envied after he became known as ‘Mr Taylor Swift‘.

The 34-year-old Eanes brothers tactically curated a business plan to put Kelce on the map both on the pitch and off.

Kelce’s new-found fame could be partly thanks to his girlfriend Taylor Swift

Kelce’s managers, André (L) and Aaron (R) Eanes have tactically curated a business plan to put Kelce on the map both on the pitch and off

While dating the world’s biggest popstar, Taylor Swift, was not necessarily part of the plan, it has certainly helped. Since dating Swift – Kelce has been exposed to a whole new demographic

Kelce and Swift are pictured here celebrating New Years Eve with Patrick and Brittany Mahomes

The football player starred in seven national television commercials, hosted SNL, launched a clothing line alongside his team and co-hosts a podcast with his brother – Eagles-player Jason Kelce.

While dating the world’s biggest popstar, Taylor Swift, was not necessarily part of the plan, it has certainly helped.

Since dating Swift – Kelce has been exposed to a whole new demographic.

While his fanbase was previously confined to mostly men, usually football-followers – his new superstar girlfriend has helped him reach many more females along with different age groups all over the world.

His team has grown to include a creative strategist, a community outreach coordinator, a Los Angeles-based publicist, a personal chef and a trainer, The New York Times revealed.

On top of that – Kelce also has four agents to focus simply on his football career – led by Mike Simon at VMG Sports.

The 34-year-old athlete recently became a client of Creative Artists Agency as he dreams of expanding his career into the acting world.

Orchestrating the whole master plan behind the scenes are the Eanes brothers. They’re the ones who are calling the shots.

‘People say to me, ‘Man, it’s been a crazy year,’ Aaron Eanes said. ‘When I say, ‘Actually, it’s not that crazy,’ people look at me funny. It’s because it’s easy when you have a plan. We’re executing that plan.’

Kelce along with his gigantic management team have a window of time between the end of the Super Bowl in February and the stat of raining camp in July.

During this period – Kelce’s team is focusing on how his personal brand is going to develop beyond his football career.

Kelce got his first taste of mainstream celebrity status when he scored a feature in a 2015 edition of Complex magazine.

On a trip to Los Angeles in 2022 the trio drove past a massive billboard of Dwayne ‘The Rock’ Johnson and Kelce said ‘Man, I don’t think I’ll ever be as famous as the Rock’

His team has grown beyond the Eanes twins to include a creative strategist, a community outreach coordinator, a Los Angeles-based publicist, a personal chef and a trainer

The football player starred in seven national television commercials, hosted SNL, launched a clothing line alongside his team and co-hosts a podcast with his brother – Eagles-player Jason Kelce

On March 4, 2023, Kelce’s episode of Saturday Night Live aired and the athlete was so overcome with the emotions of achieving his dreams that he got choked up during his monologue

The then-26-year-old stood on top of a pool table decked out in a burgundy velour Versace jumpsuit and Gucci sunglasses.

His grand debut scored him a reality dating show offer from E!, according to Aaron Eanes.

The brothers agreed to the show, Catching Kelce, which followed the football star for eight episodes as he found ‘true love’.

Kelce broke up with the winner, Maya Benberry, in January 2017 – a few months after the show had ended.

The Kansas City Chiefs player had his sights set on higher goals and told his managers he wanted to score a place on SNL.

On March 4, 2023, Kelce’s episode of Saturday Night Live aired and the athlete was so overcome with the emotions of achieving his dreams that he got choked up during his monologue.

In their interview with The New York Times, the Eanes twins said that they worry the world could grow numb to the sight of Kelce, if there is too much of him in the media.

He said the New Year will bring fewer deals with a focus on ‘quality over quantity’ and ‘authenticity first’.

The Kansas City Chiefs player had his sights set on higher goals and told his managers he wanted to score a place on SNL

Orchestrating the whole master plan behind the scenes are the Eanes brothers. They’re the ones who are calling the shots

Back in October, Kelce filed for five trademarks on phrases, including his own name.

In addition to his name, the NFL player is reportedly also looking to trademark his Instagram handle, ‘Killlatrav,’ his signature catchphrase, ‘Alright Nah,’ a reference to his jersey number, ‘Flight 87,’ and ‘Kelce’s Krunch.’

The filings claimed that Kelce will use the trademarks for a variety of purposes, including pins, posters, bobbleheads, clothing and even a cereal.

The ‘Killatrav’ filing states that its intended purpose is for jewelry, including label pins.

Kelce launched his limited edition ‘Kelce Krunch’ cereal last year after signing a multi-year endorsement deal with grocery store chain Hy-Vee, in 2021, with some of the proceeds going to his foundation.

The ‘Flight 87′ trademark is a nod to his jersey number, which also features in Kelce’s other endeavors, including his foundation, ’87 & Running.’ Its filing also states its intended purpose is jewelry.

Kelce, now infamously, first tried to capture Swift’s attention when he attended her Eras Tour show at Arrowhead stadium in July, revealing on his New Heights podcast later in the summer that he made a friendship bracelet with his number on to give to the pop icon.

He failed to meet Swift behind the scenes of her sold-out tour but his ‘metal’ podcast antics eventually caught her attention with the songstress revealing they began dating immediately.