"A$AP Rocky Amplifies the Buzz for Rihanna's Latest Fenty Skin Creation: Unveiling the Secrets of the Highly Anticipated Lip Balm"

The brand’s latest product, the Lux Balm, is cherry-flavored and promises to “brings dry lips back to life”

Bailey Richards is a writer-reporter at PEOPLE. She has been working at PEOPLE since 2023 and interned with the brand in 2022. Her work has previously appeared in digital publications like Paper Magazine and TV Insider.PEOPLE EDITORIAL GUIDELINES Published on January 6, 2024 01:50PM EST

A$AP Rocky and Rihanna. PHOTO:

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A$AP Rocky is hyping up Rihanna’s latest product.

The rapper, 35, reworked his track “RIOT (Rowdy Pipe’n)” to promote Fenty Beauty’s Lux Balm.

In an Instagram Reel shared by the beauty brand and its skincare line, Fenty Skin, Rocky shows off the new balm and raps, “Flossy, glossy / Nah b—- this ain’t lip gloss / Lux Balm up in my palm / New collab with my baby mom.”

“If he wanted to, he would,” Fenty Beauty retailer Sephora wrote in the comments.

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According to the post, the uni𝑠e𝑥 lip balm is a “juicy, Barbados Cherry-powered lip balm packed with vitamin E + shea butter brings dry lips back to life with instant hydration.”

“#LuxBalm up in @asaprocky’s palm, new collab with our fave mom @badgalriri 🤝,” the caption continues.

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The vegan, cruelty-free balm, which retails for $16 on the Fenty Beauty website, is intended to soften, hydrate and plump chapped lips, and can be used alone or to prime for other lip products.

Per the website, the balm’s ingredient list includes cherry extracts, sweet cherry seed oil, avocado oil and vitamin E, as well as murumuru, mango, cocoa and shea butter.

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The “L$D” rapper and Fenty Skin founder, 35, share two sons, RZA, 19 months, and Riot Rose, 5 months.

Rocky previously dubbed the couple’s roles as parents as their best collaboration — music, business or otherwise.

Rihanna and A$AP Rocky.

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In November 2023, when asked by Complex if he would ever consider collaborating with Rihanna on a project at Puma — where they both work as creative directors on their own respective lines — he took a pause before responding.

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“What could we team up and just like f—ing smash and go crazy on?” Rocky pondered in response to the question before answering: “I think we do a real great job at collaborating and making children.”

“I think that’s our best creation so far,” he added. “Nothing’s better than that.”