BLACKPINK’s media coverage has helped the group continue to lead the brand value rankings of K-Pop girl groups in the first month of 2024.
The Korean Business Research Institute has announced the brand value rankings of K-Pop girl groups in January 2024. The rankings are determined through data analyzing participation and coverage. media, interaction volume and community index of K-Pop girl groups.
According to statistics, BLACKPINK continues to maintain the top position this month with a high brand value index, up to more than 4.6 million. The most searched keywords related to the group include “Jennie”, “red carpet” and “Billboard”. When analyzing the positive/negative reactions of the audience, the positive rate accounted for 93.54%, this shows that the influence of the four girls on the Korean public is extremely great.
(Photo: ODD ATELIER)
The reason Jennie was one of the three most searched keywords for BLACKPINK in January is said to be because the female idol announced the establishment of her own company ODD ATELIER. In addition, the fact that Jennie appears more in the media is also part of the reason for this popular keyword.
Meanwhile, NewJeans maintained the runner-up position with a brand value index of 4 million. IVE came in at number 3 in the first month of 2024, TWICE rose to number 4 and LE SSERAFIM at number 5.
Full list of top 30 K-Pop girl group brand value rankings in January 2024:
1. BLACKPINK
2. NewJeans
3. IVE
4. TWICE
5. LE SSERAFIM
6. aespa
7. Girls’ Generation
8. (G)I-DLE
9. Red Velvet
10. BABYMONSTER
11. WJSN
12. OH MY GIRL
13. fromis_9
14. APRIL
15. NMIXX
16. MAMAMOO
17. ITZY
18. STAYC
19. LOONA
20. H1-KEY
21. Dreamcatcher
22. Apink
23. Kep1er
24. cignature
25. LABOUM
26. Girl’s Day
27. tripleS
28. ALICE
29. NATURE
30. woo!ah!
