Entertainment

Look of the Week: Kim Kardashian steps into Balenciaga ambassadorship in ‘pantaleggings’

Get ready for another parade of Kim Kardashian in black spandex ensembles. Less than 24 hours after Balenciaga announced the Skims founder had officially joined the luxury house as a brand ambassador, Kardashian appeared in her first campaign in her new role to herald the return of the label’s Le City oversized leather bag, which became a mainstay in the 2000s thanks to supermodel Kate Moss.

Over the past few years, Kardashian has played muse to the brand’s most recent creative director, Demna Gvasalia, in everything from mobility-limiting yellow caution tape to spectral head-to-toe black fabric. But for her first official official outing as ambassador, her simple silhouette is classic Kimenciaga: a seamless tube top-pantaleggings ensemble that fits neatly with her own shapewear empire’s aesthetic.

Though her debut campaign as a brand ambassador is more restrained, all eyes will be on the Met Gala in May, when Kardashian and Demna will surely ramp up the fashion theatrics.Inez and Vinoodh

Photographed by Inez and Vinoodh, the “Closet Campaign” features a roster of celebrities, including actor and socialite Nicola Peltz — who wears a Regina George-worthy pink tracksuit — and model Paloma Elsesser, holding the new Le City silhouettes and other signature Balenciaga bags in pristine luxury closets. (Kardashian is photographed in her own enormous handbag closet, along with her own collection of nearly 130 Balenciaga bags.)

The “Closet Campaign” feels like a soft launch rather than a big splash for the new partnership, but is still stirring buzz. After several appearances for the brand, including walking the runway in its 51st Haute Couture show in 2022, Kardashian took a step back from Balenciaga later that year after a holiday campaign ignited controversy.

From left: Nicola Peltz and Paloma Elsesser in imagery from Balenciaga’s new” Closet Campaign.”Inez and Vinoodh

The fashion house’s “Toy Stories” campaign featured young children with various Balenciaga gifts, including plush bags designed as teddy bears in goth outfits and BDSM-inspired accessories. After the brand and its creative collaborators were accused of 𝑠e𝑥ualizing children — and a separate campaign went viral for featuring documents from a United States Supreme Court case relating to child pornography laws on a desk in an otherwise generic office scene — Balenciaga pulled the campaign and issued an apology for including the teddy bear bags. (They also filed, then dropped a lawsuit against the production company involved in the shoot that included the court case documents.)

Days later, Kardashian called the images “disturbing” on social media and said she was “re-evaluating” her relationship with the house.

Look of the Week: Bye, Barbie! America Ferrera ditches pink for a black tux

But in December, just over a year after the backlash, Kardashian signaled that she was back in the fold, appearing front row at its Los Angeles runway show — closed by Cardi B — along with her half-sister Kendall Jenner.

On Monday, as part of her ambassador announcement, Kardashian said in a press statement that the fashion house “embraces modernity, craftsmanship and takes an innovative approach to design under Demna.”

She added: “For me, this long-standing relationship is built on mutual trust and a commitment to doing what’s right.”

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𝑁𝑒𝑡𝑓𝑙𝑖𝑥 ℎ𝑎𝑠 𝑗𝑢𝑠𝑡 𝑑𝑟𝑜𝑝𝑝𝑒𝑑 𝑡ℎ𝑒 𝑐ℎ𝑖𝑙𝑙𝑖𝑛𝑔 𝑡𝑒𝑎𝑠𝑒𝑟 𝑡𝑟𝑎𝑖𝑙𝑒𝑟 𝑓𝑜𝑟 𝑊𝑖𝑛𝑡𝑒𝑟 𝐶ℎ𝑎𝑖𝑛𝑠𝑎𝑤 𝑀𝑎𝑠𝑠𝑎𝑐𝑟𝑒 (2025), 𝑎 𝑓𝑟𝑒𝑠ℎ 𝑎𝑛𝑑 𝑖𝑐𝑦 𝑡𝑎𝑘𝑒 𝑜𝑛 𝑡ℎ𝑒 𝑖𝑛𝑓𝑎𝑚𝑜𝑢𝑠 𝐿𝑒𝑎𝑡ℎ𝑒𝑟𝑓𝑎𝑐𝑒. 𝑇ℎ𝑖𝑠 𝑤𝑖𝑛𝑡𝑒𝑟-𝑡ℎ𝑒𝑚𝑒𝑑 ℎ𝑜𝑟𝑟𝑜𝑟 𝑖𝑛𝑠𝑡𝑎𝑙𝑙𝑚𝑒𝑛𝑡 𝑠𝑒𝑡𝑠 𝑡ℎ𝑒…

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