As the leading brand in the world’s high-end luggage market, RIMOWA has built its reputation on high-quality luggage products that last a lifetime.

In August 2023, the brand’s advertising campaign also had the participation of many celebrities such as world-class racer Sir Lewis Hamilton, soccer prodigy Kylian Mbappé, female singer Rosé (Blackpink).. .

In its signature collections, RIMOWA Essential has always been a trusted companion of stylish travelers for decades. Recently, the legendary German brand launched a multi-category collection, in which this product line is refreshed with a vivid blue color inspired by the healing energy of the ocean.

In an effort to capture the peaceful energy and healing power of the sea, the company launches ‘Sea Blue’, a vibrant yet calming color. The seductive blue color is taken to a new level on the fluted shell, creating a sparkling effect for the Essential product line.

The seductive blue color is taken to a new level on the fluted shell, creating a sparkling effect for the Essential product line.

Continuing its mission of celebrating designers around the world, the brand chose an iconic 1950s house on the outskirts of Barcelona as the setting for the visual campaign. The new stripped-down collection is showcased alongside the home’s bold Modernist design, where serene ocean blues harmoniously complement the arches, tiles and natural light of the architecture.

RIMOWA’s polycarbonate product line is perfectly coordinated in Sea Blue, from the shell to the wheel wells. Designed to accompany travelers on their journeys around the world, this collection adds a series of premium functions, from a telescopic handle without the need for a base, to a multi-way wheel system that ensures seamless travel experience, right down to TSA approved locks to ensure the safety of your belongings.

This product line also has a dual-arranged storage compartment with a zippered compartment for maximum luggage storage.

The range also features dual-arranged storage with one zippered compartment for maximum luggage storage, and an adjustable Flex Divider on the other side, helping to keep your belongings organized.

To complete the collection and provide travelers with a unified travel experience, the accompanying accessories also come in an attractive Sea Blue color, including the brand’s Toiletry Bag and Packaging Box. Products will be “on shelves” with diverse prices.

Established in 1898 in Cologne (Germany), the company’s iconic design style is still preserved today, while still placing quality and innovation at the core to create functional tools that serve customers. lifelong travel.