BLACKPINK brought in 567 billion in media value at Paris Fashion Week 2023, is this year even more "breaking" because of this character?

BLACKPINK is undoubtedly the leading Kpop girl group in both music and fashion.

Paris Fashion Week is the fashion event most anticipated by fashionistas around the world today. A series of famous brands, models, and famous stars from around the world will gather in the fashion capital of the world, “unveiling” the most beautiful designs and looks.

Without an appointment, all 4 BLACKPINK members will participate in Paris Fashion Week this year. This will be the members’ first fashion activity after establishing their own company. As expected of the most successful female idols in the music and fashion fields of Kpop, wherever BLACKPINK goes, they create a fever. Looking back at the “huge” media value that BLACKPINK brought at last year’s Paris Fashion Week, fans are more confident that the group will continue to “destroy” this prestigious Fashion Week this year, especially when there are more the participation of youngest sister Lisa.

Rosé

The 3 BLACKPINK members took turns leading the list of stars with the highest media value in Paris Fashion Week 2023 and Rosé excellently won the No. 1 position. During her appearance at Saint Laurent’s show last year, Rosé brought in 9.9 million USD (244 billion VND) for this brand.

Rosé became Saint Laurent’s global ambassador in 2020 and since then, she has been the “darling” of this brand. The female idol born in 1997 has departed for Paris and is ready to take the spotlight in the upcoming show on February 27.

Rosé is the star with the highest media value in Paris Fashion Week last year

Rosé departed for Paris on February 25. She wore a dynamic, youthful outfit and a BLACKPINK hat as if implicitly affirming her future with the group.

Jisoo

Jisoo led the ranking of stars with the highest media value in Paris Fashion Week for 3 consecutive years until she had to cede first place to Rosé last year. The female idol “landed” in 2nd place with 7.7 million USD (190 billion VND) in media value brought to fashion house Dior. This is a “huge” number that many stars wish for.

Even though she had to cede the number 1 position to her sister in the same group, Jisoo still brought great media value to Dior.

Jisoo just departed for Paris on the morning of February 26 with a radiant, clear beauty like her first love. This is the female idol’s first activity after announcing the establishment of her own company BLISSOO

Jennie

Jennie is not inferior to her sister when it comes to bringing 6.2 million USD (153 billion VND) in media value to the Chanel brand. Notably, the Chanel show took place near the end of fashion week and Jennie only had 1 day to accumulate points and “land” at number 3 on the ranking of stars with the highest media value in Paris. Fashion Week.

Jennie has the same high media value as her sisters at last year’s Paris Fashion Week. This year, she will attend the Chanel show on the 5th

Lisa

Because the fashion house Celine did not organize a show, Lisa did not attend Paris Fashion Week last year. But this year, it is expected that the youngest member of BLACKPINK will “explode” when attending a series of shows by Acne Studio, Mugler and Louis Vuitton. Recently, the frequency of Lisa wearing clothes from fashion houses other than Celine has increased significantly. It can be seen that the female idol born in 1997 is transforming her style more diversely after many years of being with Celine.