This has sparked debate in the BLACKPINK fan community.
After a long period of contract negotiations, the 4 BLACKPINK members finally decided to only extend the group contract with YG. They all established their own companies to develop their personal careers. Immediately, the members had more personal activities than when they were in YG, but more problems also arose.
Xports News pointed out that after separating from YG, BLACKPINK members continuously encountered safety incidents at the airport. Specifically, Jennie and Rosé were surrounded by crowds of fans and reporters every time they appeared at the airport. Jennie even injured her hand, making her wince in pain. The bodyguards had a hard time clearing the way for the two female idols to move. Jisoo – Lisa also often has to face chaotic crowds at the airport.
Rosé was surrounded by a chaotic crowd at the airport
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She had to work very hard to get through the crowd
Jennie even injured her hand, wincing in pain
This sparked many debates on social networks. Many people are concerned that BLACKPINK members still lack the ability to manage risks when doing personal activities, most notably not hiring enough bodyguards to protect them safely in this situation. However, there are also many opinions that the main cause lies in the unaware fans, not in the number of bodyguards.
In Kpop, there are not many groups that can overcome the “7-year curse”. However, BLACKPINK is a different case. They not only overcame the curse, but also created an unprecedented operating model in Kpop and around the world. That is, all 4 members established their own company to manage personal activities, while maintaining group activities under YG Entertainment. There are many opinions that doubt BLACKPINK’s future after converting to this operating model. But if “Black Huong” successfully balances individual and group activities, the group will become a “textbook” and a typical example in Kpop.
BLACKPINK has 4 “general talents” in 1 music group