In the early morning of March 6, the appearance of Lisa (Blackpink) at the Louis Vuitton show, within the framework of Paris Fashion Week, caused a “storm” in the media and social networks.

Notably, fans only knew about Lisa’s attendance at the show about 30 minutes in advance, when the female singer shared pictures of Louis Vuitton gift boxes and letters on her personal Instagram account.

Before that, Lisa was still seen in Singapore, she went to see Taylor Swift’s concert on March 3, and there was no information about Lisa flying to France.

After Lisa attended the show, on social networks, many viewers raised questions about the female singer “going separate ways” with Celine after 4 years of working together as a global ambassador. At the same time, there are some Speculating that it is likely that Lisa will become the new Louis Vuitton ambassador.

Lisa Blackpink suddenly landed at the Louis Vuitton show. Photo: Instagram

The reason Lisa was rumored to join hands with Louis Vuitton

Louis Vuitton showed its favor for Lisa by letting the female singer wear two expensive archival designs. According to British Vogue, Lisa made a surprise appearance at the show celebrating designer Nicolas Ghesquière’s 10th anniversary as Creative Director of Louis Vuitton women’s fashion, with one of Ghesquière’s most memorable archival designs. .

The striking classic pink evening coat that Lisa wears is a design from Ghesquière’s Louis Vuitton Spring/Summer 2018 collection, once displayed at Kensington Palace – Princess Diana’s former home.

At Louis Vuitton’s dinner party, Lisa continued to wear a patterned dress designed by Ghesquière 7 years ago, part of the Resort 2017 collection.

Lisa at Louis Vuitton’s dinner party. Photo: Instagram

After the show, Lisa was the first guest to have a video posted by the Louis Vuitton account at the event, even though she was not a brand ambassador. Creative director Nicolas Ghesquière followed Lisa on Instagram.

Meanwhile, the female singer dedicated 2 posts on her personal page to share photos from the Louis Vuitton show.

Louis Vuitton gave guests Lisa a bag worth 7,500 euros. Photo: Instagram

In fact, rumors of Lisa’s rift with Celine have been brewing since the beginning of this year.

During Lisa’s notable activities in France in January, such as attending a charity event at Disneyland Paris with the First Lady of France, or performing at the famous charity music night Yellow Pieces Gala 2024, Lisa was very rarely appears with Celine designs. She chose to wear Dior and LOEWE dresses.

Lisa wears clothes from many brands other than Celine. Photo: Instagram

In particular, during the recent SHINee and Taylor Swift concert in Singapore (early March), Lisa actively “promoted” Louis Vuitton’s denim bag model with a post on Instagram.

The female singer also favors this fashion house, as the first 3 posts on her private company LLOUD account are Lisa’s activities attending the Louis Vuitton show.

The fact that Lisa was invited by Creative Director Nicolas Ghesquière to the Louis Vuitton show could be a signal of a new ambassador contract. Because in the fashion world, it is rare for an exclusive ambassador of this high-end brand to attend the show of a rival brand in the same segment.

Lisa “showed off” her Louis Vuitton bag at the Taylor Swift concert. Photo: Instagram

Has Lisa’s relationship with Celine faded?

On the other hand, many viewers believe that recently, Celine’s treatment of Lisa is no longer the same as before. For many years as the company’s global ambassador, Lisa still has not had a true global campaign.

Not only that, Hedi Slimane – Creative Director of Celine – due to conflicts with Vogue Editor-in-Chief Anna Wintour, in recent years Celine has not pushed the ambassador’s cover to the prestigious Vogue magazine, at the same time Celine also did not perform at Paris Women’s Fashion Week.

This is a disadvantage for an ambassador like Lisa, because for many Paris Fashion Week seasons, Lisa has not had the opportunity to attend like her sisters in the group Blackpink.

Many fans support Lisa breaking up with Celine to find a new destination. With Lisa’s current influence, perhaps she needs a more worthy luxury brand, and Louis Vuitton is a potential choice.

Celine’s treatment for Lisa is not worthy? Photo: Instagram