Recently, YG Entertainment unveiled a new line of merchandise for BLACKPINK, created in collaboration with renowned artist Takashi Murakami. Among the items, a special edition lightstick has particularly captivated fans, receiving enthusiastic endorsements from the group members themselves.

Highlighting this frenzy, Jennie took to her Instagram story to showcase not just the “flower lightstick” but also a soft pillow from the collection. Her post did more than just promote the merchandise; it resonated with fans for a touching reason.

Alongside the merchandise, Jennie strategically placed the flower pillow against the backdrop of the giant ODDATELIER logo. The contrast highlighted the black rose’s details, standing out against the aesthetically pleasing background. This subtle integration of her own company’s emblem with BLACKPINK’s iconic imagery underscores Jennie’s deep affection for the group, warming the hearts of fans worldwide.