“The majority of orders come from Korea” – a marketing expert revealed in an interview with Le Parisien. “Lee Kang In’s jerseys really dominate the Internet sales charts. There is a real craze for him.”

Lee-Kang’s shirt Printed next to Mbappe’s shirt.

PSG’s signing of Lee Kang-In created a boom in Korea, making Les Parisiens the most popular French club in Asia. On social networks, the number of followers has increased dramatically in Korea, with more than 24,000 followers on YouTube channels or social networks, the second highest number after French fans.

At the same time, the number of Korean fans at Parc des Princes increased by 20% during Paris Saint-Germain matches, and stadium visits also increased by 300%. Taking advantage of this, PSG promptly opened a three-story store in the center of Seoul to meet the fans’ need to buy jerseys.

Besides, Lee is the second PSG player to sell the most jerseys at direct stores, after Kylian Mbappe. “The leader in the sales rankings is Mbappe, then Lee Kang-In and in third place is Warren Zaire-Emery,” said a store employee.

Products about Lee Kang In are displayed in the PSG store.

The decline in sales of Mbappe’s jerseys on the Internet is said to be related to this player’s future, when there is a high possibility that he will move to Real Madrid next season. Therefore, PSG fans are no longer interested in ordering the shirt of the French captain.

In addition, Lee Kang In’s charm is also undeniable. Stars from non-European football backgrounds often have large fan bases and economic influence. Players such as Takefusa Kubo (Real Sociedad), Son Heung-min (Tottenham), Tomiyasu (Arsenal), and now Lee Kang In (PSG) have all attracted significant international fan interest for their teams. club for which they play.