Serena Williams served some incredible style as she launched her brand new makeup line, WYN Beauty, with the help of her sister Venus Williams.

Serena Williams served some incredible style as she launched her brand new makeup line, WYN Beauty, with the help of her sister Venus Williams.

The tennis pros celebrated Serena’s incoming line of products at Bathhouse Studios in Manhattan on Wednesday.

Serena, 42, wowed in a single shoulder lime green dress, perfectly coiffed waves, and white heels.

She tossed on a chic white coat with playful martini glass embellishments along the sleeve.

Venus, 43, also turned heads in a stunning dress with a colorful ombre pattern and wavy hemline.

Serena Williams displayed her ace style as she launched her brand new makeup line, WYN Beauty, with the help of her sister Venus Williams

Serena, 42, wowed in a single shoulder lime green dress, perfectly coiffed waves, and white heels

The multi-talented sisters had some fun trying on the new products, with Serena applying some makeup onto her sibling.

Venus also touched up her lips with a swipe of Serena’s lip gloss.

WYN Beauty officially launches on April 7 and includes mascara, lip serum, lipstick, concealer, eye makeup, and SPF-infused skin enhancing tint.

Serena founded and developed the beauty collection as ‘makeup you can move in,’ according to the company’s website.

WYN Beauty was inspired by Serena’s own post-match glam routine; the tennis pro was forced to quickly wash her face and apply makeup before speaking with the press after a game.

‘Those moments are the foundation of the brand,’ Serena recently told Brydie magazine.

‘After playing on center court in front of millions of people, I’d have to do press. There was a point where I was talking to the press every single day.

‘I had to figure out how I wanted to show up, but I only had a few minutes after a match to do my makeup.’

The sisters had some fun trying on the latest products

Venus applied some lip gloss to her pout

WYN Beauty’s first line consists of 10 items including skin tint, concealer, eyeliner and combined lip and cheek color which were Serena’s go to makeup items for those quick post match refreshes.

‘It all started with the skin tint,’ she shared. ‘I would often mix my foundation and sun cream because I couldn’t find a skin tint I loved.

‘I realized that if I’m having this problem, other people are as well. I also remember talking to beauty publications, and they’d ask me about the products I couldn’t live without.

‘I’d list products like eyeliner and lipstick, which I often used on my lips and cheeks. From there, I started thinking about how I could create functional and really cool products,’ she explained.

The stars celebrated Serena’s incoming line of products at Bathhouse Studios in Manhattan on Wednesday

She demonstrated how to apply one of the products

The brand has taken five and a half years to develop and contains vegan, cruelty-free products.

‘I wanted to create [a collection] people could use every day to enhance their natural beauty,’ Williams said. ‘I wanted to focus on long-wearing, “clean” formulas because that’s how I live my life. I have a farm and try to eat clean, so I also apply that approach to what I put on my face.’

These days, the Grand Slam winner isn’t working out as much as she used to but she’s just as active as a mom to two young daughters.

The brand has taken five and a half years to develop and contains vegan, cruelty-free products

The star was inspired by her own post-match glam routine when she launched the line

WYN Beauty debuts on April 7 in Ulta Beauty stores and online

‘For me, it’s about creating a collection that speaks to me, whether I’m on the tennis court or picking my daughter up from school,’ Serena explained.

‘A little goes a long way with what we’ve created with WYN Beauty. If I wake up late, I can quickly put on our skin tint, concealer, and lip and cheek tint and look fully made up all day.

‘WYN Beauty wants you to understand you can be glamorous and active—and own it.’

Related Posts

𝐆𝐡𝐨𝐬𝐭 𝐓𝐫𝐚𝐜𝐤: 𝐎𝐟𝐟𝐢𝐜𝐢𝐚𝐥 𝐓𝐫𝐚𝐢𝐥𝐞𝐫 𝐚𝐧𝐝 𝐅𝐮𝐥𝐥 𝐒𝐜𝐚𝐫𝐲 𝐌𝐨𝐯𝐢𝐞

“Ghost Track” is a suspenseful horror film that follows the eerie events surrounding a group of friends who embark on an ill-fated adventure to explore an abandoned…

“The Unraveling” Official Trailer Released

A chilling new trailer has just dropped for “The Unraveling,” an intense psychological thriller that delves into the depths of trauma and paranoia. The film follows a woman who,…

𝐍𝐎𝐒𝐅𝐄𝐑𝐀𝐓𝐔 (𝟐𝟎𝟐𝟒) – 𝐅𝐮𝐥𝐥 𝐎𝐟𝐟𝐢𝐜𝐢𝐚𝐥 𝐓𝐫𝐚𝐢𝐥𝐞𝐫 𝐎𝐧 𝐃𝐞𝐜𝐞𝐦𝐛𝐞𝐫

In Nosferatu (2024), the full official trailer, slated for release in December, teases a chilling reimagining of the classic vampire horror. Directed by Robert Eggers, this gothic…

𝐖𝐀𝐑 𝟐: 𝐎𝐟𝐟𝐢𝐜𝐢𝐚𝐥 𝐓𝐫𝐚𝐢𝐥𝐞𝐫 | 𝐇𝐫𝐢𝐭𝐡𝐢𝐤 𝐑𝐨𝐬𝐡𝐚𝐧 | 𝐍𝐓𝐑 | 𝐓𝐢𝐠𝐞𝐫 𝐒𝐡𝐫𝐨𝐟𝐟

WAR 2 continues the story of Kabir, a seasoned agent who has previously fought against dangerous foes in the first installment. This time, Kabir faces a new…

𝐋𝐚𝐡𝐨𝐫𝐞 𝟏𝟗𝟒𝟕 – 𝐎𝐟𝐟𝐢𝐜𝐢𝐚𝐥 𝐓𝐫𝐚𝐢𝐥𝐞𝐫 (𝟐𝟎𝟐𝟓) | 𝐀𝐚𝐦𝐢𝐫 𝐊𝐡𝐚𝐧, 𝐒𝐮𝐧𝐧𝐲 𝐃𝐞𝐨𝐥, 𝐊𝐢𝐚𝐫𝐚 𝐀𝐝𝐯𝐚𝐧𝐢, 𝐀𝐤𝐬𝐡𝐚𝐲 𝐊𝐮𝐦𝐚𝐫

“Lahore 1947” is an epic cinematic work that vividly portrays the painful and complex landscape of historical upheaval in India. The film takes viewers back to the…

𝐄𝐚𝐠𝐥𝐞 𝐎𝐟𝐟𝐢𝐜𝐢𝐚𝐥 𝐓𝐫𝐚𝐢𝐥𝐞𝐫 | 𝐓𝐢𝐠𝐞𝐫 𝐒𝐡𝐫𝐨𝐟𝐟, 𝐒𝐚𝐫𝐚 𝐀𝐥𝐢 𝐊𝐡𝐚𝐧

Eagle is an action-packed film that promises to offer a thrilling cinematic experience. The narrative follows a highly skilled intelligence officer, portrayed by Tiger Shroff, who undertakes…