Khloe Kardashian showed her affection for her son Tatum by sharing a set of photos to her Instagram account on Friday afternoon.

The 39-year-old reality television personality’s child, one, appeared to be enjoying his time with his mother, as he flashed a smile while posing for the snaps.

The entrepreneur, who spoke about how ‘lucrative’ a hypothetical venture on OnlyFans would be, also added a short message to her post in which she described her son as ‘Baby Rob’ in a reference to her younger brother Robert Kardashian, 36.

Kardashian shares Tatum, as well as her older daughter True, five, with her former partner, Tristan Thompson.

The former couple initially met in 2016, and they started their family with the birth of their first child in 2018.

Khloe Kardashian shared a number of adorable snaps of her son Tatum, one, on Friday afternoon as she compared him to her brother Rob Kardashian, 36

The reality television personality, 39, also gave her fans a glimpse into her entrepreneurial life, as she shared promotional snaps for her clothing brand, Good American

The social media powerhouse and the 32-year-old professional basketball player went on to maintain an on-off relationship for the next few years, largely owing to the latter’s infidelities.

Although the two briefly became engaged, they ultimately ended their romance for good in 2021.

However, Kardashian and Thompson surprised many when they announced that they would be welcoming a second child via surrogate last July.

The happy couple brought Tatum into their family the following month, and the entrepreneur has since shared several photos and videos featuring her son on her Instagram account.

The reality television personality also gave her fans a glimpse into her entrepreneurial life on Friday, as she shared promotional snaps for her clothing brand, Good American.

In the shots, Kardashian donned a pair of her company’s light blue jeans, as well as a sleeveless white shirt that showcased her sculpted arms.

The social media figure accessorized with several pieces of jewelry, and her gorgeous light brunette hair fell onto her shoulders.

The entrepreneur co-founded Good American alongside Emma Grede, who remains on as the company’s CEO, in 2016.

The entrepreneur described her son as ‘Baby Rob’ in a reference to her younger brother Robert

(L) Tatum pictured on Friday, (R) Rob seen in a throwback baby snap

Khloe previously remarked that she thinks Tatum looks ‘soooo much like your uncle’ in her birthday post to the little one

Later in the day Khloe showed off her washboard abs in sizzling snaps for her brand

In the shots, Kardashian donned a pair of her company’s light blue jeans, as well as a sleeveless white shirt that showcased her sculpted arms

The social media figure accessorized with several pieces of jewelry, and her gorgeous light brunette hair fell onto her shoulders

Kardashian shares Tatum, as well as her older daughter True, five, with her former partner, Tristan Thompson (pictured here in 2018)

The brand received much attention for selling jeans in a wide variety of sizes, which was done in an effort to be inclusive of various body types.

The company has since expanded to include swimwear, jackets and footwear, among other offerings.

Kardashian spoke about Good American during an interview with Elle and told the media outlet that the brand’s executives were dedicated to promoting body positivity in the fashion world.

‘We’re tapping into new areas of the industry and experimenting with different styles to ensure we’ve got a bit of something for everyone, working towards our mission of making inclusive fashion for all a reality,’ she said.