The first modeling agency Baldwin signed with was Ford Models,[8][9] appearing in magazines such as Tatler, LOVE, V and i-D.[10] Her first commercial campaign was for the clothing brand French Connection in the winter of 2014.[11] In October 2014, Bieber made her runway debut walking for Topshop[12] and French fashion designer Sonia Rykiel.[13] In December 2014, she was involved in a pH๏τo session for Love magazine, which also produced a short movie sH๏τ by pH๏τographer Daniel Jackson and released on the magazine’s official YouTube channel.