Jason and Travis will host a live recording of their podcast and offer tastings of their alcohol brands during the festival
Travis and Jason Kelce are headed to France!
On Thursday, May 23, Stagwell announced that Travis, 34, and Jason, 36, will host a live recording of their podcast, New Heights with Jason and Travis Kelce, during Sport Beach 2024 alongside a stacked roster of athletes and brand partners.
The event runs from June 17 through June 20 at the Cannes Lions International Festival of Creativity in France.
Additional live recordings during the event will feature Sue Bird and Megan Rapinoe’s A Touch More and Shannon Sharpe’s Nightcap, co-hosted by Chad “Ochocinco” Johnson.
In addition to hosting a live recording, Jason and Travis’s Garage Beer and Travis’s Casa Azul Tequila Soda are featured in the lineup of brands in the first-ever Wine & Spirits Festival at Cannes Lions on June 20.
Former NBA star Carmelo Anthony will host as attendees enjoy tastings of the brothers’ Garage Beer, Anthony’s wine brand VII(N) The Seventh Estate, La Fête du Rosé from NBA point guard Chris Paul, Shannon Sharpe’s Le Portier premier cognac and The Paloma by Don Julio, the official cocktail of Sport Beach 2024.
“Sport Beach puts athletes and marketers together for real conversations – and serious play. Our attendees can expect Sport Beach to be a different kind of experience at Cannes Lions that capitalizes on the many intersections within sport, creativity and culture,” Stagwell’s Chief Brand and Communications Officer Beth Sidhu said in a release on Thursday.
In April, Jason and Travis hosted a live event in support of New Heights at the University of Cincinnati’s Fifth Third Arena for 13,000 fans.
Despite the brothers describing the evening as overall “amazing” and “so electric,” Jason revealed that he lost his 2018 Super Bowl ring in a pool of chili during the live event.
Jason said the idea for the chili pool game was for participants to dig through the chili to find replicas of his Super Bowl ring. “As you guys know, this game existed because I continually lose my Super Bowl ring,” Jason explained.
“And I don’t even know if Travis still knows this, but I legitimately lost my Super Bowl ring in this event,” he revealed, adding, “They could not find it.”
Jason said the New Heights team attempted to sift through the chili once more to find Jason’s ring the next day but had no luck. “We have still yet to find it,” the former Eagles player said.
He added, “All of this stuff has been thrown away, so I think we can safely assume that my Super Bowl ring is now in a landfill, someplace in the Cincinnati Tri-State area.”