KHLOE Kardashian and her business partner Emma Grede have flaunted their curves in their own denim line on a magazine cover.
Khloe, 38, and Emma, 41, were featured in Entrepreneur magazine this month for their iconic denim brand Good American.
Khloe Kardashian and Emma Grede were featured in Entrepreneur magazineCredit: Entrepreneur/Greg Swales
The pair told the story of how their denim business came to beCredit: Entrepreneur/Greg Swales
The photos that were taken of the dream team for the article were full of denim, of course, and a lot of glam.
In one photo, the women are lying in a sea of various shades of denim jeans that were strategically placed on the floor/
Behind them was a wall of fabric swatches and fashion sketches for future jean ideas and a wall of ready-to-wear pants.
In the next photo, they’re standing in front of their wall of ideas while smiling and talking to each other.
Khloe was wearing light-wash cropped jeans with a denim blazer and a tan bodysuit.
The whole outfit made her look snatched, and the jeans made her arms look incredibly skinny.
Emma wore a denim button-up and a pair of tight faded jeans.
ALL FOR THE GOOD
The article discusses the partner’s brand and why they banded together to start the clothing line.
The article said their goal was to be accessible, but not “low-end” because the women didn’t want to quality of the clothes to suffer.
The story claims the production cost of making clothing in such a wide range of sizing, sizes 00 to 32 Plus, is expensive, but worth it for good quality denim.
The duo also decided on an ultimatum for any store that wants to hold their product – they have to carry all available sizes and keep them in the same area of the store.
Normally, stores are divided into a women’s section and a plus size section.
The brand started on October 18, 2016, and they made over $200million in sales in the last year alone.
FOR THE LOVE OF EMMA
Fans congratulated the pair on a popular Kardashian Reddit forum, but Emma ended up getting a lot more love than Khloe.
One fan said, “Not only Good American but she and her husband (who’s the co-founder of Skims) are a HUGE part of why Skims is the success it is today!
“She’s a phenomenal businesswoman and mother. She’s simply not talked about enough!”
Someone else agreed and said, “Yeah, Emma Grede might be the Steve Wozniak to Kim and Khloe’s Steve Jobs. If so, I also hope she gets more recognition.”
A third commented, “She deserves [to be recognized]. Good American is honestly amazing.”
Another said, “Emma is a f**king G! She runs three companies with the Kar-Jenners who probably expect the world, is married, and has four kids!”
They were focused on making a size-inclusive brand made of high-quality productsCredit: Entrepreneur/Greg Swales
Khloe looked extremely thin in the photoshoot for the magazineCredit: Instagram/Khloe Kardashian
5Emma received a lot of praise on Reddit for all the work she doesCredit: Entrepreneur/Greg Swales