KIM Kardashian makes it crystal clear that her fashion brand is to be taken seriously.
The 43-year-old posed in a bejewelled boob tube and matching leggings to launch the collaboration of her shapewear company Skims with jewellery retailer Swarovski.
3Kim Kardashia looked dazzling in a new fashion link up with SwarovskiCredit: Modified by DALIM SOFTWARE
Reality star Kim accessorised the look with a dazzling necklace, earrings and bangles — and posed with other models in the collection’s clothes.
In more pictures on social media, The Kardashians star flaunted her hips and long legs as she wore a sparkling bodysuit.
Kim has been doing big business with her Skims shapewear brand.
Last week it was announced that Skims would be the official underwear partner of the National Basketball Association.
Kim went blonde in another shot wearing a leotard with Swarovski crystalsCredit: Mert Alas,3Kim happily posed alongside fellow models as she promoted her new lineCredit: Vanessa Beecroft