In a recent episode of You Quiz on the Block , HYBE President Bang Si Hyuk was invited as a special guest, where he talked a lot about his successful journey in shaping the chart-topping group. BTS rank.
During the show, Bang Si Hyuk shared about the first time BTS started gaining attention in America.
“The 7 members all have their unique talents and skills and I feel a responsibility to do something with these 7 kids with such talents.
People have the misunderstanding that BTS didn’t do well at first, but BTS did very well from the beginning,” Bang Si Hyuk said.
Bang Si Hyuk on the show “You Quiz on the Block”
Host Yoo Jae Suk asked, “Have you ever felt that BTS’s popularity is extraordinary?”.
Bang Si Hyuk replied, “There have been many times. In 2014, they were the opening performers for K-con in LA.
And the Los Angeles Times included BTS in the title of their article. At that time, I felt like this was something different so I shared it with everyone at the company. But they thought I was overreacting.”
In 2015, BTS made a big breakthrough with the album The Most Beautiful Moment in Life.
From that moment on, I knew this was different. I know we have to challenge the US market. I felt it was time to start rowing as the water level rose.”
Bang Si Hyuk then said, “The company denied my request and then BTS released Fire and the response was really good.
We looked at the Google search results and I felt that if we kept growing we could reach the same level of popularity as One Direction when they were at their peak.”
Bang Si Hyuk revealed: “I think fate guided us. I think it would be too arrogant to say that I was the one who created BTS.
After Fire , we were preparing for a world tour. We have prepared very carefully.
The tour lasted a year and a half. Therefore, we adopted the strategy of using reputation.
He continued, “We spread the news about BTS’s popularity in South America and North America.
We did TV broadcasts and radio promotions. So everyone in New York will want to know who BTS is.
When BTS came to LA, many people didn’t really know BTS, but many people said they were very famous, a lot of famous people came to see their concert, and this spread throughout the online world.”
Korean netizens were impressed with Bang Si Hyuk’s ability to predict BTS’s popularity and use it as a strategy.
However, netizens also praised the BTS members’ loyalty to the company.
They commented: “The seven members’ personalities play a big role. They do not use drugs, including marijuana.”
They are not involved in sexual offenses. They don’t envy each other, they don’t brag about their successes and they don’t cause trouble, or go somewhere and make mistakes.”
“When it comes to raising children, many parents in America have taken advantage of the healthy message that BTS conveys.”