Roy Keane proved a popular model in the new adidas launchCredit: adidas

The former Manchester United man was the face of the Spezial AW23 collectionCredit: adidas

He took a boat out on Lake Windermere in the clipCredit: Instagram @adidasoriginals

In the video, Keane takes his dog Jet for a walk in the Lake District countryside – before driving a boat across the water.

Decked out in the various stylish jackets and trainers ready for winter, he reflected on his career, stepping away from the beautiful game and what a slower pace of life looks like now.

Keane said: “I played to win from when I was eight or nine years of age.

“You were literally on the biggest roller coaster of your life.

“The highs are extreme and the lows… my goodness. But sometimes you have to lose to win.

“The biggest challenge for any sportsperson is actually when your career finishes.

“You almost know you’re never going to reach those highs again but you have to accept that.

“I’ll never get that buzz from anything else in my life.

“Being in the dressing room winning stuff with good team-mates and good players… oh, honestly, it really is amazing.

“Life’s been pretty good to me in terms of my career and my family.

“I actually have a lot of contentment in my life.

“That can go sometimes but generally speaking, yeah I am pretty contented.”

Keane looked a natural in front of the camera after emerging as a popular pundit on Sky Sports and ITV in recent years.

And the former Manchester United captain took the extra step of modelling the adidas autumn-winter gear in his stride – to the delight of fans.

Keane even allowed a small smile in front of the cameraCredit: adidas

The yellow jacket was a popular additionCredit: adidas

The Irishman was a natural in front of the cameraCredit: adidas

One said: “Never in my life did I expect to see Roy Keane as a model for fashion. Well played whoever has managed to convince him to take part.”

Another wrote: “Keano and adidas Spezial, it doesn’t get any better.”

A third added: “Legend, looks decent in the new gear.”

A fourth typed: “I love this man.”

And a final user simply commented: “Class.”

The Spezial collection goes on sale on November 16 via the adidas app and includes zip jackets, a beige coat, a gold puffer, outerwear trousers, t-shirts, joggers, headwear and seven new trainers.

Spezial founder Gary Aspden designed the range, much of which is made using recycled fabrics.

Various zip-up jackets made up part of the collectionCredit: adidas

Fans hailed the new career ventureCredit: adidas

Jet featured in the promo videoCredit: Instagram @adidasoriginals

Keane looked dapper in the new threadsCredit: Instagram @adidasoriginals

It was shot in the spectacular Lake DistrictCredit: Instagram @adidasoriginals

Seven pairs of trainers were released in the new rangeCredit: adidas