And yet there sits Erling Haaland at the top of the scoring charts with 11 goals from 11 games ahead of a game at Chelsea.

So, why the narrative? The Norwegian is a prisoner of his own achievements in his scintillating first season – but even more from his ridiculously fast start then.

Haaland had 17 goals by this point. Now he has 11.

Yet across the start of both campaigns, he has racked up a similar number of big chances and Expected Goals.

In fact, this season his xG is a smidge higher at this stage, even if he has had far fewer touches in the box.

Last season, especially at the start, he was a machine. This season, he is a bit more human.

Yet even though he has missed chances and could easily have been closing in on 20 goals already, his overall conversion rate is not too much lower than his average across the whole of last season.

So, yes, he has been quieter. But, no, it is not a problem.

And, yes, everyone else should still be afraid. Very afraid.

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