Jennie just bought a luxury apartment, while Rosé appeared in W magazine. The biggest problem right now is YG Entertainment because BlackPink’s contract issue has not yet been announced.

The past few days have been the most turbulent time for Lisa since her debut. The female singer born in 1997 is at risk of being banned from broadcasting in China after her official Weibo account was locked. Lisa’s career in China suffered after she performed at the Crazy Horse strip club in Paris, France.

During that period, the remaining members of BlackPink , Rosé, Jennie and Jisoo, continued their individual activities.

Jennie bought a house, showing signs of leaving YG

Recently, Biz Hankook reported that Jennie bought the luxury villa La Terrasse Hannam located in UN Village, Yongsan-gu, Seoul for 5 billion won (about 91.7 billion VND).

The villa purchased by Ennie is confirmed to have an area of ​​244 m2, including 5 bedrooms and 3 bathrooms. La Terrace Hannam is a famous apartment complex and is also where actor Lee Jong Suk lives.

According to Korean media, Jennie signed a contract to buy La Terrace Hannam in February 2021, more than 2 years ago. Normally, on the day of signing a real estate purchase contract, 10% of the amount will be paid in advance by the buyer to the seller.

If the remaining amount is paid in full within 6 months, ownership of the apartment will be transferred to the buyer.

In Jennie’s case, 500 million won was paid by the female singer to the seller in February 2021. The remaining amount of 4.5 billion won was paid by her after 2 years and 5 months. Korean media commented that this period of time was unusually long. Biz Hankook commented that the contract renewal issue with YG Entertainment could be one of the reasons leading to this strange situation.

On the same day, TV Report reported that key employees in charge of BlackPink’s activities left YG Entertainment one after another. Specifically, the manager in charge of Jennie’s foreign schedule said she left YG in October after 4 years working at this company.

In addition, Jennie recently registered the copyright of the Jennie Ruby Jane brand in many categories such as restaurants, cosmetics, clothes, food… With the above signs, the audience is almost certain that Jennie will leave YG Entertainment. .

And perhaps Jennie is not the only member to leave YG. According to TV Report , Lisa’s manager – who held a senior management position at YG for 5 years since 2018 – recently announced on LinkedIn that she left YG at the end of October.

Regarding the above issue, YG issued an announcement on November 14: “Up to now, the exclusive contract with the artist is still being negotiated to extend. The final result will be announced later.”

Meanwhile, eldest sister Jisoo has just released her personal vlog titled “Happiness index 103%”.

Last month, JTBC reported that Jisoo and actor Ahn Bo Hyun broke up after about 2 months of going public. Their relationship became distant due to their busy schedules. At that time, YG Entertainment told the media: “Due to their busy schedules, their relationship became distant and eventually chose to break up.”

Up to now, Rosé is the only member of BlackPink who is expected to re-sign with YG. On November 14, Rosé shared some photos on her personal page with the words “Wishing you a happy holiday.” In the photo, Rosé poses elegantly in a bright floral printed off-the-shoulder dress. This is a series of photos taken by members of the BlackPink group for the upcoming W magazine .

A few days ago, BlackPink’s main vocalist caused a stir when wearing this outfit to attend the 2023 LACMA Art + Film Gala held in Los Angeles, California, USA.

YG is struggling and the pressure is on BABYMONSTER

News1 reported that YG Entertainment’s target stock price on November 14 dropped to 93,000 won, down 11% compared to before. The reason is that BlackPink’s contract extension has continued for a long time without a final decision.

Lee Ki Hoon – researcher at Hana Securities – said on November 14: “BlackPink’s contract may or may not be renewed, and even if it is, there will be fluctuations depending on the type of contract. Stock prices may fall.”

He continued: “If the contract renewal of all BlackPink is announced, the market capitalization will quickly increase again to 1.5 trillion won, equivalent to a stock price of about 80,000 won.”

Unlike other companies, YG is giving up many existing intellectual property (IP) rights such as Big Bang, iKON and 2NE1. Accordingly, except for Winner who is enlisting, BlackPink and Treasure are the only active groups. Therefore, the announcement of Blackpink’s contract extension was delayed, causing the stock price to decline.

However, the fact that BABYMONSTER has finally been confirmed to launch on November 27 is said to be a positive aspect for the company.

Researcher Lee said: “After BABYMONSTER debuted and released a single in November, we estimate the group will have an album in the first half of next year. Recently debuted girl groups often sell millions of albums during their second promotion. If this trend holds true for BABYMONSTER, this will be a significant growth driver for the company.”

Meanwhile, YG Entertainment manages many other actors and groups including AKMU, Winner, Sechs Kies, Jinusean, Treasure, Baby Monster, actress Kim Hee Ae, Seo Jeong Yeon, Son Na Eun, Yoo Seung Ho, Yoo In Na, Lee Sung Kyung, Lee Soo Hyuk, Jang Ki Yong, Cha Seung Won, Choi Ji Woo…

However, BlackPink’s global operations bring huge revenue to YG. According to TV Report , the portion of BlackPink’s operating profit belonging to YG is estimated to be more than 85% by 2023. Therefore, losing BlackPink is still a huge loss for this company.