Over the past 100-plus years, trucks have evolved as Coca-Cola delivery trucks attest. From the solid axles to right-hand drive to the bottles exposed to the elements, this truck looks radically different than today’s modern beverage delivery trucks, but still fulfills the same function–to deliver beverages to retail customers. Below is a collection of vintage photos of Coca-Cola delivery trucks from the Coca-Cola Archives.
This 1900 photo shows a Coca-Cola delivery truck with three young boys sitting on side of truck. The Rapid Truck, made by the Rapid Motor Vehicle Company in Pontiac, MI, was the first truck in Knoxville, TN. This photo was taken in 1909.
Two men stand by a Coca-Cola delivery truck in 1910.
This 1921 photo was featured in The Coca-Cola Bottler magazine.
Drivers stand beside their delivery trucks outside the bottling plant building in 1921.
A 1931 snapshot of a truck used by a Coca-Cola advertising department to install marketing and advertising displays.
The name of the bottler, Crawford Johnson & Co, is written on the bottom of this Ford Model AA delivery truck. Photo taken in 1931.
A 1931 photograph of a panel delivery truck in El Paso, TX.
This photo of a Model 704 delivery truck was featured in a 1936 sales booklet of The White Motor Company.
Taken on what is now the downtown connector just south of 10th street. You can see old O’Keefe high school on the right which has since been incorporated into Georgia Tech. The Georgia Tech Coliseum would be just to the right of the shot.
A Coca-Cola delivery truck sits next to a statue in 1950s Egypt.
Edinburgh Castle stands over a Coca-Cola delivery truck and Castle Street in this 1953 photo.
A 1953 photograph of a Coca-Cola delivery truck on Westminster Bridge with Big Ben and Parliament buildings in the background.
Coca-Cola being loaded aboard the Endeavor, the New Zealand Antarctic supply ship in 1957.