Jungkook is creating a “Jungkook syndrome” in the global pop music market with the songs in his first solo album – GOLDEN .
BTS’s Jungkook participated in the audition program SuperStar K3 when he was in middle school. Although he did not make it to the final round, he received invitations from 7 companies, including BIGHIT MUSIC.
Jungkook BTS | @bts_bighit/Twitter
Know how to use your strengths
Despite his young age, Jungkook has been recognized as an excellent singer and dancer and took on the position of main vocal of BTS, receiving the title of golden maknae. Jungkook is reaping a rich harvest from many different charts.
The title song Standing Next to You from the album GOLDEN entered the Hot 100 main song chart at number 5 on the latest US Billboard chart.
The song also ranked first in the Global 200 and Global (excluding the US), which calculates the rankings by counting streams and sales in more than 200 countries/regions around the world.
On the Daily Top Song Global chart of the world’s largest music streaming platform Spotify , 7 other songs in the new album, including “Hate You, Yes or No” and ” Please Don’t Change (feat. DJ Snake)” also entered the rankings.
The album GOLDEN debuted at number two on the Billboard 200 and number three on the UK Official Chart.
Jungkook BTS | @bts_bighit/Twitter
It is even more meaningful that Jungkook achieved these achievements while Taylor Swift’s new album, 1989 (Taylor’s Version) swept major charts around the world.
Music experts point out that the first reason why Jungkook was able to penetrate the American music market is because all the songs in his album are written in English.
In fact, Jungkook said in an interview: “As we prepare for the foreign music market, this album includes all English songs.”
The power of “English songs” can be confirmed by looking at the interim report released by Luminate – a global music market analysis company – in August this year.
When analyzing the Top 10,000 most listened to songs on American music platforms in the first half of this year by language, English took the overwhelming lead with 88.3%.
Jungkook BTS | @bts_bighit/Twitter
This was followed by Spanish and Korean songs ranked 2nd and 3rd. When K-pop became globally popular, Korean songs ranked 3rd, but their ratio was only minimal. minimum 0.9%.
This is the reason “overcoming the language barrier through English lyrics for all songs” is considered the reason why a Korean solo singer’s album achieved unprecedented success in the market. global music.
GOLDEN ‘s success cannot be overlooked because of its “pop department store-like structure”.
This album contains 11 songs from a variety of musical genres, including UK garage (an electronic dance music genre that originated in the UK in the early to mid-1990s), Afropop, acoustic pop and electro dance. death. This breaks down genre barriers within the album.
USA Today left a positive review of the album and said: “Jungkook has successfully combined various genres such as R&B, EDM, Disco funk and pop ballads into GOLDEN “.
Jungkook BTS | @bts_bighit/Twitter
And Consequence of Sound – an American music media agency – praised Jungkook’s talent in perfectly using the characteristics of each genre, saying: “Jungkook knows how to use his voice – ‘music tool’ has the strongest position”.
Jungkook recorded 4-5 songs in the album in a week. This is made possible through impeccable song interpretation, genre-appropriate vocal control, and flexibility in responding to immediate feedback.
