American Hailey, who married Justin, 29, in 2018, also playfully adjusts a tiara on her head.

Guess she is playing princess to Queen of Christmas Mariah Carey, who is also involved in the promotion.

Alexina Graham and Taylor Hill are also starring in the campaign.

Hailey is the younger daughter of American actor Stephen Baldwin and Brazilian graphic designer Kennya.

On July 8, 2018, Hailey and Justin reportedly got engaged after just a month of dating when two eyewitnesses spotted her beau proposing in a packed restaurant in the Bahamas.

Hailey and Justin first dated briefly in 2015 and 2016 but it is believed to have properly ended when Biebs got back with his ex Selena Gomez at the end of 2016.

But the couple reunited in June 2018.

Justin dated Selena Gomez on and off from 2010.

The pair were dubbed “Jelena” and each time they reconcile their fans go into meltdown.

But Hailey and Justin become an item for good when they were wed in an intimate courthouse ceremony in New York in September 2018.